I’m Millie Martelli, a social-first copywriter with a love for beauty, fashion, and storytelling that actually lands. I craft playful, confident, emotionally charged copy built for TikTok, Instagram, and fast-moving digital campaigns—drawing on my luxury fashion background and a sharp understanding of both creative vision and the real-world production chaos behind it. I lead from concept to execution: writing scripts, hooks, and social captions that blend sensuality with brand-ready confidence, refining copy live during shoots, and collaborating closely with social, creative, production, and talent teams to keep everything cohesive. I’m at my best multitasking with calm, making quick, trend-aware decisions, and using engagement and narrative flow to turn ideas into content that helps brands stand out and stop the scroll.

Millie Martelli

I’m Millie Martelli, a social-first copywriter with a love for beauty, fashion, and storytelling that actually lands. I craft playful, confident, emotionally charged copy built for TikTok, Instagram, and fast-moving digital campaigns—drawing on my luxury fashion background and a sharp understanding of both creative vision and the real-world production chaos behind it. I lead from concept to execution: writing scripts, hooks, and social captions that blend sensuality with brand-ready confidence, refining copy live during shoots, and collaborating closely with social, creative, production, and talent teams to keep everything cohesive. I’m at my best multitasking with calm, making quick, trend-aware decisions, and using engagement and narrative flow to turn ideas into content that helps brands stand out and stop the scroll.

Available to hire

I’m Millie Martelli, a social-first copywriter with a love for beauty, fashion, and storytelling that actually lands. I craft playful, confident, emotionally charged copy built for TikTok, Instagram, and fast-moving digital campaigns—drawing on my luxury fashion background and a sharp understanding of both creative vision and the real-world production chaos behind it.

I lead from concept to execution: writing scripts, hooks, and social captions that blend sensuality with brand-ready confidence, refining copy live during shoots, and collaborating closely with social, creative, production, and talent teams to keep everything cohesive. I’m at my best multitasking with calm, making quick, trend-aware decisions, and using engagement and narrative flow to turn ideas into content that helps brands stand out and stop the scroll.

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Experience Level

Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Work Experience

Agent Provocateur - Creative Copywriter & Stylist at Agent Provocateur
January 1, 2024 - Present
Created copy across social, web, email, campaigns, and artist promotions; collaborated with marketing, creative, and A&R teams to develop an authentic voice for each artist. Styled talent for shoots, live sessions, press events, and campaigns, partnering with photographers and directors. Managed call sheets, shoot logistics, scheduling, and mood boards to support smooth production, handling last-minute on-set adjustments and creative problem-solving.
Restaurant Manager at EMI Records
January 1, 2021 - January 1, 2024
Led a busy team in a high-pressure, premium environment. Built rapport quickly with guests, handled sensitive situations gracefully, delegated tasks, trained staff, and maintained consistently high service standards during peak times. Managed bookings, administration, and operational details with meticulous organization while keeping operations running smoothly under pressure.
Royal Albert Hall at Royal Albert Hall
January 1, 2019 - January 1, 2021

Education

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Qualifications

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Industry Experience

Media & Entertainment