I’m a Senior Sportswear Apparel Design professional with 17 years of experience creating commercially successful performance ranges across Men’s, Women’s and Kidswear. I’ve led product lifecycles from concept through to production, balancing consumer needs with market-ready technology stories and ensuring the technical credibility required for performance garments. I’m also a hands-on innovation and NPD driver, developing fabric and garment technologies that help push industry standards. From optimising range builds and sales depth across global markets to collaborating cross-functionally on critical paths, I’m confident presenting design concepts to stakeholders, managing budgets and deadlines with external partners, mentoring junior team members, and delivering apparel solutions that translate strongly into retail and brand DNA.…I’m a Senior Sportswear Apparel Design professional with 17 years of experience creating commercially successful performance ranges across Men’s, Women’s and Kidswear. I’ve led product lifecycles from concept through to production, balancing consumer needs with market-ready technology stories and ensuring the technical credibility required for performance garments. I’m also a hands-on innovation and NPD driver, developing fabric and garment technologies that help push industry standards. From optimising range builds and sales depth across global markets to collaborating cross-functionally on critical paths, I’m confident presenting design concepts to stakeholders, managing budgets and deadlines with external partners, mentoring junior team members, and delivering apparel solutions that translate strongly into retail and brand DNA.WWWW…