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I’m a media planner and marketing professional with experience across FMCG and automotive industries, where I build audience and channel strategies, translate campaign briefs into actionable plans, and optimize performance using data and learnings. From supporting annual/quarterly/monthly media plans to defining investment and KPIs for product launches and eCommerce initiatives, I focus on delivering measurable results across digital and offsite/onsite touchpoints. I also bring hands-on campaign execution experience—managing delivery and performance, partnering with performance teams for accurate trafficking, and collaborating with platform representatives to define innovations and new signals. Whether it’s driving strong KPI achievement (including sales target delivery) or improving lead and conversion outcomes through structured ad planning, my goal is always to turn insights into outcomes and strengthen brand lift over time.…I’m a media planner and marketing professional with experience across FMCG and automotive industries, where I build audience and channel strategies, translate campaign briefs into actionable plans, and optimize performance using data and learnings. From supporting annual/quarterly/monthly media plans to defining investment and KPIs for product launches and eCommerce initiatives, I focus on delivering measurable results across digital and offsite/onsite touchpoints. I also bring hands-on campaign execution experience—managing delivery and performance, partnering with performance teams for accurate trafficking, and collaborating with platform representatives to define innovations and new signals. Whether it’s driving strong KPI achievement (including sales target delivery) or improving lead and conversion outcomes through structured ad planning, my goal is always to turn insights into outcomes and strengthen brand lift over time.

Trang Dang

Marketing Analyst, Digital Marketer, Media Coordinator

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I’m a media planner and marketing professional with experience across FMCG and automotive industries, where I build audience and channel strategies, translate campaign briefs into actionable plans, and optimize performance using data and learnings. From supporting annual/quarterly/monthly media plans to defining investment and KPIs for product launches and eCommerce initiatives, I focus on delivering measurable results across digital and offsite/onsite touchpoints. I also bring hands-on campaign execution experience—managing delivery and performance, partnering with performance teams for accurate trafficking, and collaborating with platform representatives to define innovations and new signals. Whether it’s driving strong KPI achievement (including sales target delivery) or improving lead and conversion outcomes through structured ad planning, my goal is always to turn insights into outcomes and strengthen brand lift over time.…I’m a media planner and marketing professional with experience across FMCG and automotive industries, where I build audience and channel strategies, translate campaign briefs into actionable plans, and optimize performance using data and learnings. From supporting annual/quarterly/monthly media plans to defining investment and KPIs for product launches and eCommerce initiatives, I focus on delivering measurable results across digital and offsite/onsite touchpoints. I also bring hands-on campaign execution experience—managing delivery and performance, partnering with performance teams for accurate trafficking, and collaborating with platform representatives to define innovations and new signals. Whether it’s driving strong KPI achievement (including sales target delivery) or improving lead and conversion outcomes through structured ad planning, my goal is always to turn insights into outcomes and strengthen brand lift over time.

Available to hire

I’m a media planner and marketing professional with experience across FMCG and automotive industries, where I build audience and channel strategies, translate campaign briefs into actionable plans, and optimize performance using data and learnings. From supporting annual/quarterly/monthly media plans to defining investment and KPIs for product launches and eCommerce initiatives, I focus on delivering measurable results across digital and offsite/onsite touchpoints.

I also bring hands-on campaign execution experience—managing delivery and performance, partnering with performance teams for accurate trafficking, and collaborating with platform representatives to define innovations and new signals. Whether it’s driving strong KPI achievement (including sales target delivery) or improving lead and conversion outcomes through structured ad planning, my goal is always to turn insights into outcomes and strengthen brand lift over time.

Skills

Experience Level

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Beginner

Language

English

Advanced

Work Experience

Media Planner (FMCG Industry) at Digital/Media Freelancer (implied from resume header)

September 1, 2025 - April 1, 2026

Supported annual, quarterly, and monthly media planning for product launches and eCommerce initiatives across FMCG and automotive sectors. Created proposals from campaign briefs by defining audiences, channels, investment, and KPIs; leveraged internal and external tools to deliver media recommendations and innovations. Managed campaign delivery and performance across digital and on/offsite placements, analyzed results, and translated learnings into optimization actions. Partnered with performance teams to ensure accurate delivery and supported client communication via campaign updates, planning, and follow-up actions. Collaborated with platform representatives (e.g., Reddit, Netflix, Spotify, TikTok Ads, and TMS/AI-related solutions) to define innovations and new ad signals; contributed to brand lift through both upper- and intentional-metric improvements and supported conversion of new buyers via offsite traffic strategies.

Media Planner (FM/CG Industry) at WPP Media

September 1, 2025 - April 1, 2026

Supported annual, quarterly, and monthly media planning across FMCG and automotive, including product launches and eCommerce initiatives. Built campaign proposals from brief inputs by defining audiences, channels, investment, and KPIs. Leveraged internal and external tools to develop media recommendations and innovations, and supported global projects and cross-market communications. Managed campaign delivery and performance across digital and eCommerce (off-site & on-site), analyzed results, and translated learnings into actionable optimizations. Partnered with performance teams to ensure accurate delivery and supported client communication through campaign updates, planning, and follow-up actions. Achieved campaign KPI performance (110–120%) across markets, met commerce revenue targets with sustainable 3–4 ROAS, improved brand lift through both upper- and intentional-metric tracking (new and intentional users), converted new buyers via off-site traffic plans, and enhanced benchma

Media Planner (Automotive Industry) at Ford (implied from resume text: training aligned with Ford’s WOW and global projects)

March 1, 2024 - August 1, 2025

Developed monthly and quarterly media plans and proposals for product launches. Proposed innovative ad formats and solutions (including Meta AI and Google AI) to support media strategy. Applied test-and-learn practices to improve efficiency, including programmatic OOH, AI signal integration, and CRM segmentation. Trained 2 team members, aligning them with Ford’s workflow and expectations. Supported global projects (Social & Lead projects) by managing communications with external parties and aligning deliverables to full-year targets. Achieved media KPI results and delivered 124% of sales targets PMAX (SME).

Media Planner (Automotive Industry) at Ford

March 1, 2024 - August 1, 2025

Developed monthly and quarterly media plans and proposals for product launches. Proposed innovative formats and solutions (e.g., Meta AI, Google AI) to strengthen media strategy. Applied test-and-learn practices to boost efficiency, including programmatic OOH, AI signal integration, and CRM segmentation. Trained two team members on aligned workflow expectations and Ford’s WOW approach. Supported global social and lead projects by managing communications with external parties and aligning on full-year targets. Delivered consistent media KPI results and achieved 124% of sales target for PMAX (SME).

Marketing Intern (Branding & Digital) at Not specified

January 1, 2023 - March 1, 2024

Participated in campaign ideation and brainstorming sessions to generate marketing ideas throughout the year. Conducted research and produced social content; planned and organized workshops and webinars targeting potential clients. Planned monthly ad levels for Facebook, set up and optimized campaigns, and reported key outcomes. Achieved strong performance including ad conversion rate of 70% (from one contract and four briefs after two months) and converted 90% of raw leads into qualified leads for offline event campaigns.

Marketing Intern (Branding & Digital) at MAX (SME)

January 1, 2023 - March 1, 2024

Participated in brainstorming sessions to generate ideas for marketing campaigns and activities throughout the year. Conducted research and produced social content. Planned and organized workshops and webinars targeting potential clients, and planned monthly levels for Facebook ads setup, optimization, and reporting. Drove notable outcomes including 70% conversion from ads (1 contract and 4 briefs after two months) and converted 90% of raw leads into qualified leads for offline event campaigns.