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I’m a business-minded creative professional and AI-focused video/content specialist with 5+ years of experience in social media, audience growth, and content creation, combined with 6+ years in e-commerce, ad creatives, and performance-driven marketing. I help brands and online sellers turn ideas into engaging stories that attract attention, build desire, drive engagement, and ultimately convert viewers into customers. I’ve led product marketing, customer communication, sales, and day-to-day online business operations, with hands-on experience creating product visuals, video edits, and direct-response marketing creatives. Through content-driven selling, I’ve contributed to multi-billion IDR GMV results and supported clients (70+ in two months) with AI-powered video content designed to capture attention and increase conversions.…I’m a business-minded creative professional and AI-focused video/content specialist with 5+ years of experience in social media, audience growth, and content creation, combined with 6+ years in e-commerce, ad creatives, and performance-driven marketing. I help brands and online sellers turn ideas into engaging stories that attract attention, build desire, drive engagement, and ultimately convert viewers into customers. I’ve led product marketing, customer communication, sales, and day-to-day online business operations, with hands-on experience creating product visuals, video edits, and direct-response marketing creatives. Through content-driven selling, I’ve contributed to multi-billion IDR GMV results and supported clients (70+ in two months) with AI-powered video content designed to capture attention and increase conversions.

Margareth Eka Purba

Video Editor, AI Video Editor, Content Producer, +3

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I’m a business-minded creative professional and AI-focused video/content specialist with 5+ years of experience in social media, audience growth, and content creation, combined with 6+ years in e-commerce, ad creatives, and performance-driven marketing. I help brands and online sellers turn ideas into engaging stories that attract attention, build desire, drive engagement, and ultimately convert viewers into customers. I’ve led product marketing, customer communication, sales, and day-to-day online business operations, with hands-on experience creating product visuals, video edits, and direct-response marketing creatives. Through content-driven selling, I’ve contributed to multi-billion IDR GMV results and supported clients (70+ in two months) with AI-powered video content designed to capture attention and increase conversions.…I’m a business-minded creative professional and AI-focused video/content specialist with 5+ years of experience in social media, audience growth, and content creation, combined with 6+ years in e-commerce, ad creatives, and performance-driven marketing. I help brands and online sellers turn ideas into engaging stories that attract attention, build desire, drive engagement, and ultimately convert viewers into customers. I’ve led product marketing, customer communication, sales, and day-to-day online business operations, with hands-on experience creating product visuals, video edits, and direct-response marketing creatives. Through content-driven selling, I’ve contributed to multi-billion IDR GMV results and supported clients (70+ in two months) with AI-powered video content designed to capture attention and increase conversions.

Available to hire

I’m a business-minded creative professional and AI-focused video/content specialist with 5+ years of experience in social media, audience growth, and content creation, combined with 6+ years in e-commerce, ad creatives, and performance-driven marketing. I help brands and online sellers turn ideas into engaging stories that attract attention, build desire, drive engagement, and ultimately convert viewers into customers.

I’ve led product marketing, customer communication, sales, and day-to-day online business operations, with hands-on experience creating product visuals, video edits, and direct-response marketing creatives. Through content-driven selling, I’ve contributed to multi-billion IDR GMV results and supported clients (70+ in two months) with AI-powered video content designed to capture attention and increase conversions.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Advertising Illustration

Intermediate

DaVinci Resolve Studio

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Intermediate

Indonesian

Fluent

Work Experience

AI Video Editor & Creative Strategist (Freelance)

January 1, 2025 - Present

Produced AI-powered video content for businesses, brands, and online sellers. Developed promotional videos combining AI technology with storytelling, marketing strategy, audience psychology, and performance-oriented creative direction. Worked across categories to tailor content to specific target audiences and sales goals. Supported client outcomes with reported multi-millions IDR GMV generation through content-driven selling.

Content Creator (Photo-focused Social Media) at Kam us (Kam usFotografi / KamusFotografi)

January 1, 2020 - Present

Built and developed a photography-focused social media audience of 200,000+ followers. Created educational and engaging content around photography, visual communication, and content creation. Built expertise in storytelling, audience psychology, and social media growth by studying audience behavior and content performance to maximize engagement and shareability.

Founder | E-commerce Shop Operator at Fandukufotostore — Shopee

January 1, 2020 - Present

Expanded Fandukufotostore on Shopee and managed e-commerce operations. Created product photography, promotional content, and advertising creatives. Applied performance-oriented creative strategies to attract traffic and increase sales, contributing to multi-billion IDR GMV through content-driven selling.

Content Strategy Manager | Performance Creative Strategist | Video Editing Specialist | AI Video Editor | UGC Creator

January 1, 2020 - Present

Delivered end-to-end performance creative work including content strategy, direct-response video hooks, story development and retention, CTA development, UGC-style creative production, and creative testing/variation planning. Supported social media advertising and e-commerce-focused online selling initiatives using conversion-focused creative frameworks and ad creative development.

Content Creator (Photography-focused) at Kam usFotografi / KamusFoto

January 1, 2020 - Present

Built and developed a photography-focused social media audience with 200,000+ followers. Created educational and engaging content around photography, visual communication, and content creation. Developed expertise in storytelling, audience psychology, and social media growth by studying audience behavior and content performance to produce highly engaging, shareable posts.

Founder / E-commerce Operator at Fandaku Foto Store — Shopee

January 1, 2020 - January 1, 2025

Expanded Fandaku Foto Store to Shopee and managed e-commerce operations. Created product photography, promotional content, and advertising creatives. Applied performance-oriented creative strategies to attract traffic and increase sales, contributing to multi-billion IDR GMV through content and creative-driven selling.

AI Video Editor & Creative Strategist (Freelance)

January 1, 2020 - Present

Produce AI-powered video content for businesses, brands, and online sellers. Develop promotional videos designed to capture attention, communicate value, drive traffic, and increase conversions by blending AI technology with storytelling, audience psychology, and marketing strategy. Work across business categories to tailor content to specific target audiences and sales objectives; some clients reported generating tens of millions of Indonesian Rupiah in GMV through content-driven sales.

Founder | E-commerce Marketplace Seller (Photo-focused) at Fandukufotostore — Tokopedia

January 1, 2016 - January 1, 2023

Founded and managed an online photo/photography-related business on Tokopedia. Handled product presentations, product photography, content creation, marketing, and sales. Developed product visuals and promotional creatives to improve customer interest and conversions.

Founder at Fandaku Foto Store — Tokopedia

January 1, 2016 - January 1, 2023

Founded and managed an online photo-graphic related business on Tokopedia. Handled product presentation, product photography, content creation, marketing, and sales. Developed product visuals and promotional creatives to improve customer interest and conversion.

Online Seller at Kaskus

January 1, 2013 - January 1, 2019

Worked as an online seller and built sales through performance-focused e-commerce activities. Developed product listing and promotional content to improve customer interest and conversion.

Online Seller / Founder at Kaskus

January 1, 2013 - January 1, 2019

Hands-on e-commerce experience managing online selling activities end-to-end, including product marketing, customer communication, sales, and online business operations. Develop an understanding of consumer behavior and conversion mechanics in online marketplaces while executing product presentation and content/creative efforts to improve customer interest and buying outcomes.