I am a Senior Product Designer with more than six years of experience creating complex B2B SaaS products for logistics and FMCG operations. I enjoy turning complicated operational processes into clear, intuitive digital experiences through product discovery, workflow design, user research, and systems thinking. My work has included enterprise marketplaces, ERP platforms, planning tools, warehouse operations, vehicle management, settlements, reporting, and dashboards. I work closely with customers, engineers, project managers, executives, and legal stakeholders throughout the product lifecycle, from defining product behavior and validating workflows to supporting implementation and continuous improvement. I am especially proud of helping replace manual Excel-based settlement processes with centralized digital workflows that reduced processing time from around three days to approximately one hour. I bring a collaborative, practical, and business-focused approach to solving product challenges.

Naz Pamukçu

I am a Senior Product Designer with more than six years of experience creating complex B2B SaaS products for logistics and FMCG operations. I enjoy turning complicated operational processes into clear, intuitive digital experiences through product discovery, workflow design, user research, and systems thinking. My work has included enterprise marketplaces, ERP platforms, planning tools, warehouse operations, vehicle management, settlements, reporting, and dashboards. I work closely with customers, engineers, project managers, executives, and legal stakeholders throughout the product lifecycle, from defining product behavior and validating workflows to supporting implementation and continuous improvement. I am especially proud of helping replace manual Excel-based settlement processes with centralized digital workflows that reduced processing time from around three days to approximately one hour. I bring a collaborative, practical, and business-focused approach to solving product challenges.

Available to hire

I am a Senior Product Designer with more than six years of experience creating complex B2B SaaS products for logistics and FMCG operations. I enjoy turning complicated operational processes into clear, intuitive digital experiences through product discovery, workflow design, user research, and systems thinking. My work has included enterprise marketplaces, ERP platforms, planning tools, warehouse operations, vehicle management, settlements, reporting, and dashboards.

I work closely with customers, engineers, project managers, executives, and legal stakeholders throughout the product lifecycle, from defining product behavior and validating workflows to supporting implementation and continuous improvement. I am especially proud of helping replace manual Excel-based settlement processes with centralized digital workflows that reduced processing time from around three days to approximately one hour. I bring a collaborative, practical, and business-focused approach to solving product challenges.

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Language

English
Advanced

Work Experience

Senior Product Designer at 40AYAK Lojistik ve Bilişim A.Ş.
January 1, 2020 - January 1, 2026
Core member of the founding teams behind the 40AYAK Marketplace and Takip360 ERP. Designed end-to-end workflows and complex operational modules for logistics and FMCG businesses, including planning, warehouse loading and unloading tracking, vehicle management, settlement approvals, reporting, dashboards, and transportation detail management. Redesigned settlement approval workflows, reducing processing time from approximately three days to around one hour by replacing manual Excel-based operations with centralized digital workflows. Conducted customer discovery workshops, on-site operational observations, user interviews, and usability validation sessions. Collaborated with customers, engineers, project managers, the CEO, CTO, and other stakeholders throughout product discovery, workflow definition, interface design, implementation, and continuous improvement. Built and maintained the product Design System and supported workflows aligned with ISO 9001 and ISO 27001 standards.

Education

Bachelor's Degree in Industrial Design at Istanbul Bilgi University
January 1, 2014 - January 1, 2019
Science Track High School Diploma at Beşiktaş Atatürk High School
January 1, 2010 - January 1, 2014

Qualifications

UX/UI Specialization Certification
January 1, 2019 - September 3, 2026

Industry Experience

Transportation & Logistics, Software & Internet, Consumer Goods