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I’m Sam Wahome, a Nairobi-based communications specialist with a strong media background and a results-focused, hunter mentality. I’ve worked across journalism, digital reporting, and communications—building media relationships, managing PR outputs, and turning strategy into measurable visibility. I’m also a big believer in evidence-based approaches, which helps me plan, test, and refine what works for organizations and audiences. In my current role as Communications Manager at Children’s Refuge Foundation, I handle everything from press releases and media coverage tracking to internal storytelling, social media strategy, thought leadership planning, and coaching senior leaders for media interviews. Earlier, I strengthened my reporting and writing craft at Business Today Kenya, Citizen TV, and Kenya News Agency—covering business news, subediting, optimizing digital content for performance, and collaborating across teams to deliver timely, high-quality stories.…I’m Sam Wahome, a Nairobi-based communications specialist with a strong media background and a results-focused, hunter mentality. I’ve worked across journalism, digital reporting, and communications—building media relationships, managing PR outputs, and turning strategy into measurable visibility. I’m also a big believer in evidence-based approaches, which helps me plan, test, and refine what works for organizations and audiences. In my current role as Communications Manager at Children’s Refuge Foundation, I handle everything from press releases and media coverage tracking to internal storytelling, social media strategy, thought leadership planning, and coaching senior leaders for media interviews. Earlier, I strengthened my reporting and writing craft at Business Today Kenya, Citizen TV, and Kenya News Agency—covering business news, subediting, optimizing digital content for performance, and collaborating across teams to deliver timely, high-quality stories.

Sam Wahome

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I’m Sam Wahome, a Nairobi-based communications specialist with a strong media background and a results-focused, hunter mentality. I’ve worked across journalism, digital reporting, and communications—building media relationships, managing PR outputs, and turning strategy into measurable visibility. I’m also a big believer in evidence-based approaches, which helps me plan, test, and refine what works for organizations and audiences. In my current role as Communications Manager at Children’s Refuge Foundation, I handle everything from press releases and media coverage tracking to internal storytelling, social media strategy, thought leadership planning, and coaching senior leaders for media interviews. Earlier, I strengthened my reporting and writing craft at Business Today Kenya, Citizen TV, and Kenya News Agency—covering business news, subediting, optimizing digital content for performance, and collaborating across teams to deliver timely, high-quality stories.…I’m Sam Wahome, a Nairobi-based communications specialist with a strong media background and a results-focused, hunter mentality. I’ve worked across journalism, digital reporting, and communications—building media relationships, managing PR outputs, and turning strategy into measurable visibility. I’m also a big believer in evidence-based approaches, which helps me plan, test, and refine what works for organizations and audiences. In my current role as Communications Manager at Children’s Refuge Foundation, I handle everything from press releases and media coverage tracking to internal storytelling, social media strategy, thought leadership planning, and coaching senior leaders for media interviews. Earlier, I strengthened my reporting and writing craft at Business Today Kenya, Citizen TV, and Kenya News Agency—covering business news, subediting, optimizing digital content for performance, and collaborating across teams to deliver timely, high-quality stories.

Available to hire

I’m Sam Wahome, a Nairobi-based communications specialist with a strong media background and a results-focused, hunter mentality. I’ve worked across journalism, digital reporting, and communications—building media relationships, managing PR outputs, and turning strategy into measurable visibility. I’m also a big believer in evidence-based approaches, which helps me plan, test, and refine what works for organizations and audiences.

In my current role as Communications Manager at Children’s Refuge Foundation, I handle everything from press releases and media coverage tracking to internal storytelling, social media strategy, thought leadership planning, and coaching senior leaders for media interviews. Earlier, I strengthened my reporting and writing craft at Business Today Kenya, Citizen TV, and Kenya News Agency—covering business news, subediting, optimizing digital content for performance, and collaborating across teams to deliver timely, high-quality stories.

Skills

SEO

Social Media Design

Power BI

Experience Level

SEO

Expert

Social Media Design

Intermediate

Power BI

Beginner

Language

English

Fluent

Swahili

Fluent

Work Experience

Communications Manager at Children’s Refuge Foundation

February 1, 2021 - Present

Develop and maintain media contacts across print, broadcast radio, and electronic media; draft press releases and track media coverage, communication success, and PR metrics. Lead internal communications through daily bulletins, engagement activities, and storytelling. Manage social media channels and define strategies to market organizational products and services online. Deliver thought leadership plans for select organizational leaders and train senior management for media interviews. Act as a gatekeeper for all public content, including website updates and screening of written and visual outputs. Coordinate event outreach with clients, partners, and government officials, manage agency partners for delivery, and moderate selected in-house events.

Senior Business News Writer at Business Today Kenya

January 1, 2018 - January 1, 2021

Follow and report significant business events and support coverage through attendance at press conferences and the development of media contacts. Write a variety of financial articles across topics including the Kenyan economy, corporate deals, and personal finance. Contribute to editorial improvement efforts, including a 3-person team that assessed weaknesses in editorial policy, recommended changes in content formulation and delivery, and proposed an overhaul of SEO strategy. Mentor junior reporters and interns through editorial and non-editorial guidance, write well-received opinion pieces, and refine content with guest writers lacking formal training.

Digital Reporter at Citizen TV

May 1, 2017 - February 1, 2018

Monitor current affairs and report newsworthy events. Subedit articles submitted by regional correspondents, junior reporters, and interns. Manage official Citizen TV social media platforms (Twitter, Facebook, Instagram) and track digital content performance using tools such as Google Analytics and Semrush. Coordinate on-air and digital promotions with internal departments and monitor news agencies for international content suitable for the website. Translate news alerts for Royal Media radio stations, develop keyword-targeted online content, and proactively resolve new challenges as they arise.

Writer - Political & General Assignment News at Kenya News Agency

January 1, 2014 - April 1, 2014

Write news stories and features for Kenya News Agency and participate in editorial meetings by suggesting story ideas and recommending web placement. Revise scripts based on editor feedback and screen content to protect the organization from legal and copyright issues. Manage social media channels, discuss content details with technical teams to meet required standards, and design still graphics for stories. Identify subjects aimed at building audience loyalty to the brand and serve in camera operator shifts when needed.