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Hi, I’m Amaury Guenant, a performance marketing and web tracking professional with a long track record since 2003. I started early at Google France (Paris), where I supported and optimized large AdWords accounts with budgets over €100K per month and trained agencies to become AdWords Certified. Today, I help businesses unlock the full potential of their web analytics—especially around Google Ads, GA4, Google Tag Manager, Looker Studio, and server-side tracking. My focus is simple: make data accurate, actionable, and GDPR-conscious so companies can improve campaign efficiency, understand the full customer journey, and make smarter decisions.…Hi, I’m Amaury Guenant, a performance marketing and web tracking professional with a long track record since 2003. I started early at Google France (Paris), where I supported and optimized large AdWords accounts with budgets over €100K per month and trained agencies to become AdWords Certified. Today, I help businesses unlock the full potential of their web analytics—especially around Google Ads, GA4, Google Tag Manager, Looker Studio, and server-side tracking. My focus is simple: make data accurate, actionable, and GDPR-conscious so companies can improve campaign efficiency, understand the full customer journey, and make smarter decisions.

Amaury Guenant

PPC Manager, Digital Marketer, Marketing Analyst, +2

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Hi, I’m Amaury Guenant, a performance marketing and web tracking professional with a long track record since 2003. I started early at Google France (Paris), where I supported and optimized large AdWords accounts with budgets over €100K per month and trained agencies to become AdWords Certified. Today, I help businesses unlock the full potential of their web analytics—especially around Google Ads, GA4, Google Tag Manager, Looker Studio, and server-side tracking. My focus is simple: make data accurate, actionable, and GDPR-conscious so companies can improve campaign efficiency, understand the full customer journey, and make smarter decisions.…Hi, I’m Amaury Guenant, a performance marketing and web tracking professional with a long track record since 2003. I started early at Google France (Paris), where I supported and optimized large AdWords accounts with budgets over €100K per month and trained agencies to become AdWords Certified. Today, I help businesses unlock the full potential of their web analytics—especially around Google Ads, GA4, Google Tag Manager, Looker Studio, and server-side tracking. My focus is simple: make data accurate, actionable, and GDPR-conscious so companies can improve campaign efficiency, understand the full customer journey, and make smarter decisions.

Available to hire

Hi, I’m Amaury Guenant, a performance marketing and web tracking professional with a long track record since 2003. I started early at Google France (Paris), where I supported and optimized large AdWords accounts with budgets over €100K per month and trained agencies to become AdWords Certified.

Today, I help businesses unlock the full potential of their web analytics—especially around Google Ads, GA4, Google Tag Manager, Looker Studio, and server-side tracking. My focus is simple: make data accurate, actionable, and GDPR-conscious so companies can improve campaign efficiency, understand the full customer journey, and make smarter decisions.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Language

English

Advanced

German

Advanced

French

Fluent

Serbian

Intermediate

Work Experience

Remote Lecturer at Ecomex Business Academy

September 1, 2024 - Present

Teach digital marketing and practical performance/analytics skills for professional development.

Freelancer: GA4 / Google Ads / Google Tag Manager / GDPR Cookie Banner

March 1, 2019 - Present

Provide consulting and implementation services across GA4, Google Ads tracking, Google Tag Manager, and GDPR cookie consent. Set up advanced measurement (including e-commerce and enhanced conversions), server-side tagging for reliability and security, and dashboards for clear performance insights.

Head of Performance Marketing & Tracking Manager at Shore (part of group.one since 2024)

September 1, 2017 - Present

Manage and optimize performance marketing initiatives. Consult on web analytics and performance marketing for companies within the group.one ecosystem.

Head of Performance Marketing

July 1, 2011 - December 1, 2015

Managed SEA, Display, and Email marketing for Auto Europe’s European branch. Led a team of 8, negotiated media deals, defined marketing goals and budgets, and oversaw daily performance.

Performance Marketing Manager at Insoftware GmbH

September 1, 2008 - June 1, 2011

Managed SEA accounts (Google Ads, Yahoo Search, Bing Ads), ran A/B and multivariate tests, analyzed performance, and handled budgeting and target setting.

Associate Account Manager

July 1, 2005 - August 1, 2008

Managed strategic agency accounts (media, SEM/SEO). Provided training on Google products, supported EMEA 3rd-party programs, and led AdWords certification sessions.

Account Strategist

March 1, 2004 - June 1, 2005

Analyzed campaign performance to optimize ads, promoted ROI-driven strategies, and trained large customers on various Google products.