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I’m CherylLynn F. Herrmann, a graphic design professional with 25+ years of experience turning ideas into polished, print-ready and digital marketing communications. I specialize in the full creative and production process—from concept and storytelling to detailed layout, copywriting, photo editing, proofing, and coordinating printing and mailing—so projects come together smoothly and on time. I’ve designed everything from small business cards and invitations to large wide-format banners, plus high-volume direct mail fundraising packages and annual reports for nonprofit and brand partners. Whether I’m fixing client files for press, creating new campaign designs, or managing creative direction for multiple mailing programs, I focus on clarity, strong visual storytelling, and results that help organizations connect with their audiences.…I’m CherylLynn F. Herrmann, a graphic design professional with 25+ years of experience turning ideas into polished, print-ready and digital marketing communications. I specialize in the full creative and production process—from concept and storytelling to detailed layout, copywriting, photo editing, proofing, and coordinating printing and mailing—so projects come together smoothly and on time. I’ve designed everything from small business cards and invitations to large wide-format banners, plus high-volume direct mail fundraising packages and annual reports for nonprofit and brand partners. Whether I’m fixing client files for press, creating new campaign designs, or managing creative direction for multiple mailing programs, I focus on clarity, strong visual storytelling, and results that help organizations connect with their audiences.

CherylLynn F. Herrmann

Graphic Designer, Designer, Art Director, +1

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I’m CherylLynn F. Herrmann, a graphic design professional with 25+ years of experience turning ideas into polished, print-ready and digital marketing communications. I specialize in the full creative and production process—from concept and storytelling to detailed layout, copywriting, photo editing, proofing, and coordinating printing and mailing—so projects come together smoothly and on time. I’ve designed everything from small business cards and invitations to large wide-format banners, plus high-volume direct mail fundraising packages and annual reports for nonprofit and brand partners. Whether I’m fixing client files for press, creating new campaign designs, or managing creative direction for multiple mailing programs, I focus on clarity, strong visual storytelling, and results that help organizations connect with their audiences.…I’m CherylLynn F. Herrmann, a graphic design professional with 25+ years of experience turning ideas into polished, print-ready and digital marketing communications. I specialize in the full creative and production process—from concept and storytelling to detailed layout, copywriting, photo editing, proofing, and coordinating printing and mailing—so projects come together smoothly and on time. I’ve designed everything from small business cards and invitations to large wide-format banners, plus high-volume direct mail fundraising packages and annual reports for nonprofit and brand partners. Whether I’m fixing client files for press, creating new campaign designs, or managing creative direction for multiple mailing programs, I focus on clarity, strong visual storytelling, and results that help organizations connect with their audiences.

Available to hire

I’m CherylLynn F. Herrmann, a graphic design professional with 25+ years of experience turning ideas into polished, print-ready and digital marketing communications. I specialize in the full creative and production process—from concept and storytelling to detailed layout, copywriting, photo editing, proofing, and coordinating printing and mailing—so projects come together smoothly and on time.

I’ve designed everything from small business cards and invitations to large wide-format banners, plus high-volume direct mail fundraising packages and annual reports for nonprofit and brand partners. Whether I’m fixing client files for press, creating new campaign designs, or managing creative direction for multiple mailing programs, I focus on clarity, strong visual storytelling, and results that help organizations connect with their audiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Work Experience

Graphic Designer at Allegra - Marketing • Print • Mail - RVA

August 1, 2023 - Present

Create new designs and fix incoming client art files for press. Produce a wide range of custom print collateral, from business cards and invitations to menus, annual reports, directories, calendars, direct mail, and large wide-format posters and banners. Manage production requirements to meet deadlines and ensure print-ready, accurate output.

Senior Graphic Designer / Creative Lead at PWNA Partnership With Native Americans

March 1, 2019 - March 1, 2023

Oversee design and output for over 130 unique direct mail fundraising packages annually for multiple brands. Also produce annual reports and provide internal graphic support such as ad layouts, brochures, and other collateral. Work with tight production schedules and collaborate with development channels, coordinating outside support services and print vendors.

Graphic Designer at National Relief Charities (NRC)

April 1, 2007 - July 1, 2015

Develop fundraising materials for eight programs plus internal creative needs. Create direct mail, calendars, greeting cards, bumper stickers, magnets, brochures, posters, newsletters, corporate stationery and business cards, newspaper and magazine ads, and annual reports. Command concept, design, and direction of new direct mail packages for multiple programs and provide art direction when using outside vendors. Contributed to the development of ROAR annual campaigns.

Graphic Designer at Partnership With Native Americans (PWNA) (formerly National Relief Charities)

April 1, 2007 - March 1, 2023

Create creative for educational and fundraising materials including direct mail, annual reports, calendars, brochures, logos, magazine ads, and ongoing graphic art support. Support organizational needs and produce marketing and communications assets aligned with the nonprofit mission.

Freelance Designer at Virginia Horse Journal

October 1, 2006 - April 1, 2007

Design display ads and editorial layouts for a local monthly tabloid magazine. Support production of print-ready pages for publication.

Graphic Designer at Oasis CD Manufacturing

January 1, 2000 - January 1, 2006

Worked directly with musicians to design CD packages and promotional materials. Managed in-house promotional materials and ensured incoming client files were correctly set up for prepress and printing.

Freelance Designer / Graphic Design Professional at Freelance

January 1, 2000 - Present

Provide promotional materials for print, email, and social media from concept to completion. Support clients with design, layout, storytelling, and production-ready deliverables across multiple marketing channels.

Graphic Designer at International Development and Resources, Inc. (IDR)

January 1, 1998 - December 31, 1998

Completed government contract design work. Held secret security clearance status while supporting contracted deliverables.

Graphic Designer at Group Marketing Associates (GMA)

January 1, 1998 - January 1, 2000

Produced promotional materials and publications for a full-service marketing firm specializing in financial institutions. Designed marketing collateral and editorial-style pieces aligned with client needs.

Graphic Designer at Evan Kemp Associates, Inc. (EKA)

January 1, 1995 - January 1, 1998

Created disability-related marketing materials and publications, including EKA's “One Step Ahead” newspaper. Designed communication pieces supporting an organization focused on products and services enhancing the lives of people with disabilities.

Ad Designer (Magazine/Tabloid) at The Leader Magazine

January 1, 1993 - January 1, 1995

Designed display ads and supported newspaper-style page layout for weekly tabloid publication.

Newspaper Ad Designer at Loudoun Times-Mirror Newspaper

January 1, 1992 - January 1, 1993

Designed and laid out newspaper display ads for a weekly broadsheet publication.

Art Department Intern at National Geographic Society (Promotion & Educational Services)

January 1, 1987 - January 1, 1991

Interned in the Promotion & Educational Services Department during multiple summers. Worked in a fast-paced, quality-controlled art department environment and completed printed pieces under guidance of different Art Directors each summer.