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I’m Zahra Abidi, a digital marketing specialist with 6+ years of experience building performance-driven campaigns across paid advertising, content creation, and full-funnel lead generation. I enjoy turning data into action—analyzing results, optimizing strategy, and improving conversion rates through testing, CRM coordination, and targeted audience engagement. In my roles, I’ve managed marketing budgets, streamlined lead quality and cost-per-sale by refining targeting and removing invalid leads, and delivered measurable growth in ROAS and pipeline. I also create and coordinate engaging digital assets and social content, partnering cross-functionally to strengthen brand visibility and ensure campaigns run smoothly across web, email, and social channels.…I’m Zahra Abidi, a digital marketing specialist with 6+ years of experience building performance-driven campaigns across paid advertising, content creation, and full-funnel lead generation. I enjoy turning data into action—analyzing results, optimizing strategy, and improving conversion rates through testing, CRM coordination, and targeted audience engagement. In my roles, I’ve managed marketing budgets, streamlined lead quality and cost-per-sale by refining targeting and removing invalid leads, and delivered measurable growth in ROAS and pipeline. I also create and coordinate engaging digital assets and social content, partnering cross-functionally to strengthen brand visibility and ensure campaigns run smoothly across web, email, and social channels.

Za h ra Abidi

Digital Marketer, Marketing Analyst, Performance Marketer, +4

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I’m Zahra Abidi, a digital marketing specialist with 6+ years of experience building performance-driven campaigns across paid advertising, content creation, and full-funnel lead generation. I enjoy turning data into action—analyzing results, optimizing strategy, and improving conversion rates through testing, CRM coordination, and targeted audience engagement. In my roles, I’ve managed marketing budgets, streamlined lead quality and cost-per-sale by refining targeting and removing invalid leads, and delivered measurable growth in ROAS and pipeline. I also create and coordinate engaging digital assets and social content, partnering cross-functionally to strengthen brand visibility and ensure campaigns run smoothly across web, email, and social channels.…I’m Zahra Abidi, a digital marketing specialist with 6+ years of experience building performance-driven campaigns across paid advertising, content creation, and full-funnel lead generation. I enjoy turning data into action—analyzing results, optimizing strategy, and improving conversion rates through testing, CRM coordination, and targeted audience engagement. In my roles, I’ve managed marketing budgets, streamlined lead quality and cost-per-sale by refining targeting and removing invalid leads, and delivered measurable growth in ROAS and pipeline. I also create and coordinate engaging digital assets and social content, partnering cross-functionally to strengthen brand visibility and ensure campaigns run smoothly across web, email, and social channels.

Available to hire

I’m Zahra Abidi, a digital marketing specialist with 6+ years of experience building performance-driven campaigns across paid advertising, content creation, and full-funnel lead generation. I enjoy turning data into action—analyzing results, optimizing strategy, and improving conversion rates through testing, CRM coordination, and targeted audience engagement.

In my roles, I’ve managed marketing budgets, streamlined lead quality and cost-per-sale by refining targeting and removing invalid leads, and delivered measurable growth in ROAS and pipeline. I also create and coordinate engaging digital assets and social content, partnering cross-functionally to strengthen brand visibility and ensure campaigns run smoothly across web, email, and social channels.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Marketing Manager at RE/MAX Excel & Impact Condos

January 1, 2025 - January 1, 2025

Oversee data-driven marketing execution and optimization, improving lead quality and lowering costs through testing and campaign refinements. Coordinate CRM-driven nurture and omnichannel execution (email, web, and social) to support inquiries and conversions. Create and manage marketing assets and content that improve audience engagement and brand visibility.

Marketing Manager at RE/MAX Excel & Impact Condos

December 1, 2022 - Present

Owned and improved marketing performance across lead generation and digital channels, achieving a 40% reduction in cost per sale by improving lead quality and reducing cost per lead/inadmissible leads. Conducted overseas market and competitor research to identify emerging trends and customer needs, and developed tailored social media content and marketing materials. Managed a full-funnel approach for resale and pre-construction projects by integrating CRM, email, web, and social channels, including A/B testing and budget optimization to drive ROI. Delivered outcomes including 7x ROAS, a 35% surge in qualified inquiries, and management of a $150,000 marketing budget to maximize returns through data-backed optimization.

Marketing Manager at RE/MAX Excellence Group

December 1, 2022 - Present

Managed and optimized marketing campaigns for resale and pre-construction projects using a full-funnel approach. Oversaw lead generation and performance improvements by improving lead quality, reducing invalid leads, and lowering cost per sale. Conducted market research to identify emerging trends, customer needs, and competitor strategies, and delivered tailored social media content and marketing materials. Achieved measurable results including reduced cost per sale, increased qualified inquiries, and strong ROAS through data-backed A/B testing and campaign optimization while integrating CRM, email, web, and social channels.

Digital Marketing & Brand Development (Internship) at Every Jewels

June 1, 2022 - September 1, 2022

Supported cross-functional teams by creating promotional materials and managing event logistics. Assisted with marketing content and coordination tasks that helped improve campaign readiness and execution.

Digital Marketing Coordinator at ETS Y

June 1, 2022 - September 1, 2022

Boosted brand visibility and engagement by supporting the execution of high-impact marketing initiatives. Coordinated social media campaigns and monitored performance to ensure consistent audience growth. Coordinated marketing initiatives to enhance seller outreach and customer engagement for a local e-commerce platform. Managed promotional email campaigns, achieving a 20% increase in marketplace traffic, and collaborated on social media strategies to highlight local sellers and boost regional sales by 15%.

Social Media & Marketing Specialist (Internship) at Every Jewels

June 1, 2022 - September 1, 2022

Supported cross-functional teams in creating promotional materials and managing event logistics. Coordinated social media and marketing efforts to improve engagement and support campaign execution for the organization.

Social Media & Marketing Specialist (Internship) at Every Jewels | Toronto

June 1, 2022 - September 1, 2022

Supported cross-functional teams with promotional material creation and event logistics. Coordinated social media and marketing activities during the internship period, contributing to consistent audience engagement and campaign support.

Marketing Manager at RE/MAX Excel & Impact Condos

January 1, 2022 - November 1, 2024

Marketing Manager at RE/MAX Excellence Group

January 1, 2022 - November 30, 2022

Performed end-to-end marketing management, focusing on digital advertising, CRM-informed lead nurturing, and multi-channel coordination across email, web, and social. Supported campaign strategy and execution, improved performance through testing and optimization, and contributed to revenue growth by driving qualified inquiry volume and increasing engagement with tailored content and promotional materials.

Digital Marketing Coordinator at TSY | Toronto

March 1, 2020 - September 30, 2022

Supported execution of high-impact marketing initiatives to boost brand visibility and audience engagement. Coordinated social media campaigns and monitored performance to ensure consistent audience growth. Helped manage promotional email campaigns and achieved increased marketplace traffic. Collaborated on social media strategy to highlight local sellers and boost regional sales, while coordinating marketing tasks and performance reporting.

Digital Marketing Coordinator at ETS Y

January 1, 2020 - September 1, 2022

Supported high-impact marketing initiatives by coordinating social media campaigns, monitoring performance, and maintaining consistent audience growth. Helped execute promotional email campaigns and contributed to a 20% increase in marketplace traffic. Collaborated on social media strategies to highlight local sellers and improve regional sales by 15%.