I’m Dave Hannon, a content and marketing professional who’s helped brands grow through editorial storytelling, podcasting, and multi-channel content strategy. I’ve hosted and produced a flagship podcast, directed content and social media strategy, and built comprehensive marketing campaigns that support lead generation across the buyer journey.…

Dave Hannon

I’m Dave Hannon, a content and marketing professional who’s helped brands grow through editorial storytelling, podcasting, and multi-channel content strategy. I’ve hosted and produced a flagship podcast, directed content and social media strategy, and built comprehensive marketing campaigns that support lead generation across the buyer journey.…

Available to hire

I’m Dave Hannon, a content and marketing professional who’s helped brands grow through editorial storytelling, podcasting, and multi-channel content strategy. I’ve hosted and produced a flagship podcast, directed content and social media strategy, and built comprehensive marketing campaigns that support lead generation across the buyer journey.

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Skills

Experience Level

Work Experience

Senior Content Marketing Manager at Forrester Research
January 1, 2019 - January 1, 2026
Developed and led content strategy for B2B growth, including ABM-aligned editorial planning and multi-format production. Directed social media and content marketing strategy, managed agencies and freelance contributors, and collaborated with internal stakeholders to produce high-quality content spanning articles, case studies, podcasts, blog posts, videos, and infographics. Piloted AI tools to support content development and SEO workflows and created persona-based content plans to drive lead generation. Oversaw a pipeline of assets and ensured content aligned to buyer journey needs, tone, and performance goals.
Senior Content Director at Wellesley Information Services
January 1, 2014 - January 1, 2019
Built a content strategy that supported B2B buyer journeys and helped launch WorkLife Magazine. Researched and defined target marketing personas for content planning, collaborating with internal teams and external partners. Managed and coordinated editorial workflows and guided content production to produce print and digital assets. Delivered thought leadership through long-form features, case studies, and multimedia content, ensuring consistent quality and messaging.
Content Marketing Manager at Castleton State College
January 1, 2010 - January 1, 2014
Produced and distributed media content including podcasts, articles, and branded feature assets, with work spanning blogs, videos, and digital materials. Conducted editorial interviews with executives, thought leaders, and experts to support content publication. Coordinated the editorial process for a range of formats while aligning storytelling to brand goals and audience interests.

Education

BS, Communications/Journalism (Broadcasting/Journalism focus) at Castleton State College
September 1, 2026 - September 1, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Education, Professional Services, Non-Profit Organization
    Video Series: Meet The Analyst

    I conceptualized a video series to help humanize the analysts at Forrester. I identified and reached out to the experts, conducted the interviews, and worked with a production team to create two versions of each, one for YouTube, another for social media use.