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I’m Amanda McFarlane, a creative and commercially minded designer with 7+ years of experience bringing thoughtful, high-performing fashion and accessory collections to life. I love building products that balance strong aesthetic storytelling with the practical realities of development—whether I’m sketching a new bag silhouette, sourcing fabrics, or refining technical specs. Across premium fashion houses and my own independent womenswear label, I’ve worked end-to-end from trend research and mood boards through vendor briefings, sample sign-off, and production execution. I’m especially motivated by the technical challenge of product development and brand-building design that customers genuinely want to wear, all while staying focused on option plans, quality standards, and margin targets.…I’m Amanda McFarlane, a creative and commercially minded designer with 7+ years of experience bringing thoughtful, high-performing fashion and accessory collections to life. I love building products that balance strong aesthetic storytelling with the practical realities of development—whether I’m sketching a new bag silhouette, sourcing fabrics, or refining technical specs. Across premium fashion houses and my own independent womenswear label, I’ve worked end-to-end from trend research and mood boards through vendor briefings, sample sign-off, and production execution. I’m especially motivated by the technical challenge of product development and brand-building design that customers genuinely want to wear, all while staying focused on option plans, quality standards, and margin targets.

Amanda McFarlane

Designer, Brand Designer, Product Designer, +1

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I’m Amanda McFarlane, a creative and commercially minded designer with 7+ years of experience bringing thoughtful, high-performing fashion and accessory collections to life. I love building products that balance strong aesthetic storytelling with the practical realities of development—whether I’m sketching a new bag silhouette, sourcing fabrics, or refining technical specs. Across premium fashion houses and my own independent womenswear label, I’ve worked end-to-end from trend research and mood boards through vendor briefings, sample sign-off, and production execution. I’m especially motivated by the technical challenge of product development and brand-building design that customers genuinely want to wear, all while staying focused on option plans, quality standards, and margin targets.…I’m Amanda McFarlane, a creative and commercially minded designer with 7+ years of experience bringing thoughtful, high-performing fashion and accessory collections to life. I love building products that balance strong aesthetic storytelling with the practical realities of development—whether I’m sketching a new bag silhouette, sourcing fabrics, or refining technical specs. Across premium fashion houses and my own independent womenswear label, I’ve worked end-to-end from trend research and mood boards through vendor briefings, sample sign-off, and production execution. I’m especially motivated by the technical challenge of product development and brand-building design that customers genuinely want to wear, all while staying focused on option plans, quality standards, and margin targets.

Available to hire

I’m Amanda McFarlane, a creative and commercially minded designer with 7+ years of experience bringing thoughtful, high-performing fashion and accessory collections to life. I love building products that balance strong aesthetic storytelling with the practical realities of development—whether I’m sketching a new bag silhouette, sourcing fabrics, or refining technical specs.

Across premium fashion houses and my own independent womenswear label, I’ve worked end-to-end from trend research and mood boards through vendor briefings, sample sign-off, and production execution. I’m especially motivated by the technical challenge of product development and brand-building design that customers genuinely want to wear, all while staying focused on option plans, quality standards, and margin targets.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Technical Illustration

Expert

Leadership

Intermediate

Adobe InDesign

Intermediate

Work Experience

Bags & Belts Designer at Witchery

January 1, 2026 - Present

Lead design and development of bags and belts aligned to seasonal option plans, commercial margin targets, and premium brand identity. Manage category strategy using trade analysis and intake margin evaluation to meet business KPIs. Partner with buying and production teams to deliver product roadmaps, and run the end-to-end design process for the Australian market—from mood boarding and technical specs to sample sign-off.

Design Assistant at MIMCO

January 1, 2019 - January 1, 2025

Design products to meet option plans, price points, margin targets, and brand identity. Sketch and develop customer-first gifting products, contributing to the product lifecycle from conception through vendor briefs and sample sign-off. Source and develop leathers and fabrics, manage trim approvals, and review lab dips and strike-offs to maintain quality. Track samples using PLM and support retail/online teams with product information and care details.

Designer (Self-Employed) at Amanda Monique

January 1, 2016 - January 1, 2020

Founded and operated an independent womenswear label, managing the full business lifecycle from design and fabric sourcing through manufacturing and direct-to-consumer sales. Owned production including pattern and print development, garment construction, grading, and sample management to uphold high-quality standards. Drove brand growth through social media strategy, inventory management, and personalized customer engagement.