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I’m Vikas Bharti, a senior marketing specialist with 9+ years of experience delivering B2B and B2C campaigns across India and the UK/Ireland. I’m hands-on with HubSpot and marketing operations—building CRM segmentation, lead lifecycle and routing, automated nurture journeys, and campaign reporting that connects marketing activity to pipeline outcomes. I enjoy turning data into stronger targeting and better conversion through integrated demand generation, email and paid acquisition, SEO/content, landing pages and webinars. From managing lifecycle workflows in HubSpot to coordinating large-scale retail branding rollouts and vendor relationships, I combine strategy and execution to improve lead quality, engagement, and marketing effectiveness.…I’m Vikas Bharti, a senior marketing specialist with 9+ years of experience delivering B2B and B2C campaigns across India and the UK/Ireland. I’m hands-on with HubSpot and marketing operations—building CRM segmentation, lead lifecycle and routing, automated nurture journeys, and campaign reporting that connects marketing activity to pipeline outcomes. I enjoy turning data into stronger targeting and better conversion through integrated demand generation, email and paid acquisition, SEO/content, landing pages and webinars. From managing lifecycle workflows in HubSpot to coordinating large-scale retail branding rollouts and vendor relationships, I combine strategy and execution to improve lead quality, engagement, and marketing effectiveness.

Vikas Bharti

Marketing Strategist, Digital Marketer, Marketing Automation Specialist, +2

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I’m Vikas Bharti, a senior marketing specialist with 9+ years of experience delivering B2B and B2C campaigns across India and the UK/Ireland. I’m hands-on with HubSpot and marketing operations—building CRM segmentation, lead lifecycle and routing, automated nurture journeys, and campaign reporting that connects marketing activity to pipeline outcomes. I enjoy turning data into stronger targeting and better conversion through integrated demand generation, email and paid acquisition, SEO/content, landing pages and webinars. From managing lifecycle workflows in HubSpot to coordinating large-scale retail branding rollouts and vendor relationships, I combine strategy and execution to improve lead quality, engagement, and marketing effectiveness.…I’m Vikas Bharti, a senior marketing specialist with 9+ years of experience delivering B2B and B2C campaigns across India and the UK/Ireland. I’m hands-on with HubSpot and marketing operations—building CRM segmentation, lead lifecycle and routing, automated nurture journeys, and campaign reporting that connects marketing activity to pipeline outcomes. I enjoy turning data into stronger targeting and better conversion through integrated demand generation, email and paid acquisition, SEO/content, landing pages and webinars. From managing lifecycle workflows in HubSpot to coordinating large-scale retail branding rollouts and vendor relationships, I combine strategy and execution to improve lead quality, engagement, and marketing effectiveness.

Available to hire

I’m Vikas Bharti, a senior marketing specialist with 9+ years of experience delivering B2B and B2C campaigns across India and the UK/Ireland. I’m hands-on with HubSpot and marketing operations—building CRM segmentation, lead lifecycle and routing, automated nurture journeys, and campaign reporting that connects marketing activity to pipeline outcomes.

I enjoy turning data into stronger targeting and better conversion through integrated demand generation, email and paid acquisition, SEO/content, landing pages and webinars. From managing lifecycle workflows in HubSpot to coordinating large-scale retail branding rollouts and vendor relationships, I combine strategy and execution to improve lead quality, engagement, and marketing effectiveness.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

WordPress

Intermediate

Work Experience

Marketing Specialist at We Are Amnet

July 1, 2024 - Present

Plan and execute B2B marketing campaigns across HubSpot, email, SEO/content, organic social, webinars, and landing pages. Manage HubSpot marketing operations including CRM segmentation, lifecycle stages, lead management, automated workflows, nurture campaigns, forms, and campaign reporting. Build lead lifecycle processes with lead scoring and routing to support qualification, MQL generation, and marketing-to-sales handoff. Develop segmented automated nurture journeys with enrollment criteria, messaging, suppression logic, and follow-up workflows. Create performance dashboards to track funnel and engagement metrics, and support ICP development and database segmentation; also manage ongoing SEO after external specialist support ended.

Freelance Digital Marketing Specialist at International Contract Projects

January 1, 2024 - Present

Provide hands-on marketing support to international businesses across SEO, content, social media, website content updates, and campaign execution. Manage multiple client briefs independently—from audience definition and business requirements through execution, optimization, and reporting. Support clients including Audit International, Tinney's Toys, and Humanity Cosmetics through project- and requirement-based work.

Marketing Consultant at Rethink Money

October 1, 2022 - January 1, 2024

Planned and executed integrated demand-generation campaigns using Google Ads, paid social, landing pages, email marketing, and HubSpot, generating 400+ leads within one year. Built HubSpot sales-pipeline workflows to improve lead tracking, nurturing, and handoff between marketing and sales. Managed CRM segmentation, campaign journeys, and follow-up processes to support digital acquisition and improve pipeline visibility. Analyzed CRM and campaign performance to refine targeting, messaging, and conversion across the lead journey.

Digital Marketing Executive at SONAS Bathrooms

October 1, 2021 - October 1, 2022

Managed digital marketing including website content, SEO, email campaigns, paid social, and organic social aligned to sales-support initiatives. Supported SEO strategy and content execution, contributing to a 30% increase in website traffic. Used audience segmentation and targeted social campaigns to grow Instagram and Facebook audiences by 20% within three months. Planned website, social, and email content in line with commercial campaigns and product priorities.

Senior Marketing Executive at VIVO Smartphones

July 1, 2017 - August 1, 2019

Coordinated campaign execution, branding, and promotional activities across a large retail network, working with agencies, vendors, and internal teams. Managed a major branding-material changeover across 3,000 retail stores, overseeing vendor delivery, implementation quality, and timelines. Reduced miscellaneous marketing expenditure by 45% through vendor and agency negotiations while meeting delivery requirements.

Event & Marketing Manager at Creative Gods Brand & Activation

June 1, 2015 - July 1, 2017

Managed client-facing marketing, event, and brand-activation projects from planning through execution. Coordinated vendors, production partners, campaign materials, logistics, and on-ground implementation while supporting budgets and client communication.