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Hi, I’m Lim Syau, a marketing and content professional with experience across social media growth, paid advertising, and campaign execution for e-commerce and travel brands. I’ve produced high-performing short-form content (Reels/TikTok), managed content calendars and pipelines, and translated performance data into smarter creative and targeting decisions. I’m especially passionate about building creative that converts—whether it’s scaling top creatives, optimizing Meta/TikTok ads for strong ROAS, or partnering with KOLs and UGC creators to drive engagement and bookings. I’m also a proactive, quick learner who enjoys managing stakeholders, leading content teams, and delivering measurable results across fast-paced campaigns.…Hi, I’m Lim Syau, a marketing and content professional with experience across social media growth, paid advertising, and campaign execution for e-commerce and travel brands. I’ve produced high-performing short-form content (Reels/TikTok), managed content calendars and pipelines, and translated performance data into smarter creative and targeting decisions. I’m especially passionate about building creative that converts—whether it’s scaling top creatives, optimizing Meta/TikTok ads for strong ROAS, or partnering with KOLs and UGC creators to drive engagement and bookings. I’m also a proactive, quick learner who enjoys managing stakeholders, leading content teams, and delivering measurable results across fast-paced campaigns.

LIM SYAU

Marketing Strategist, Social Media Manager, Digital Marketer, +3

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Hi, I’m Lim Syau, a marketing and content professional with experience across social media growth, paid advertising, and campaign execution for e-commerce and travel brands. I’ve produced high-performing short-form content (Reels/TikTok), managed content calendars and pipelines, and translated performance data into smarter creative and targeting decisions. I’m especially passionate about building creative that converts—whether it’s scaling top creatives, optimizing Meta/TikTok ads for strong ROAS, or partnering with KOLs and UGC creators to drive engagement and bookings. I’m also a proactive, quick learner who enjoys managing stakeholders, leading content teams, and delivering measurable results across fast-paced campaigns.…Hi, I’m Lim Syau, a marketing and content professional with experience across social media growth, paid advertising, and campaign execution for e-commerce and travel brands. I’ve produced high-performing short-form content (Reels/TikTok), managed content calendars and pipelines, and translated performance data into smarter creative and targeting decisions. I’m especially passionate about building creative that converts—whether it’s scaling top creatives, optimizing Meta/TikTok ads for strong ROAS, or partnering with KOLs and UGC creators to drive engagement and bookings. I’m also a proactive, quick learner who enjoys managing stakeholders, leading content teams, and delivering measurable results across fast-paced campaigns.

Available to hire

Hi, I’m Lim Syau, a marketing and content professional with experience across social media growth, paid advertising, and campaign execution for e-commerce and travel brands. I’ve produced high-performing short-form content (Reels/TikTok), managed content calendars and pipelines, and translated performance data into smarter creative and targeting decisions.

I’m especially passionate about building creative that converts—whether it’s scaling top creatives, optimizing Meta/TikTok ads for strong ROAS, or partnering with KOLs and UGC creators to drive engagement and bookings. I’m also a proactive, quick learner who enjoys managing stakeholders, leading content teams, and delivering measurable results across fast-paced campaigns.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Chinese

Advanced

Malay

Advanced

Work Experience

Marketing Manager (Content Marketing) at Sotravel

June 1, 2025 - August 31, 2026

Produced high-performing Reels and carousel posts aligned with 360° destination campaigns and brand objectives. Managed the digital content pipeline and monthly content calendar. Strategized, executed, and optimized Meta Ads campaigns to achieve ROAS 20+ and CPR below RM60. Monitored and analyzed social media performance metrics to identify trends and improve future strategy. Identified and scaled top-performing creatives and content formats that increased engagement and conversions. Developed and executed marketing campaigns for 360° destinations, contributing to a 10% increase in bookings.

Social Media Manager (Content Marketing) at Konnet International (Malaysia) Sdn Bhd

July 1, 2024 - June 30, 2025

Managed and mentored a team of three (1 video editor and 2 content creators) for two brands: Konvy and Pastel. Executed in-house TikTok incubation that boosted GMV by 30% for a beauty e-commerce segment. Built KOL and UGC collaborations to expand brand reach. Analyzed TikTok performance metrics to uncover trends and guide data-informed content strategies. Oversaw creation of videos, graphics, and copy for Instagram, TikTok, Facebook, and XiaoHongShu. Strategized and managed TikTok Ads and Meta Ads to drive traffic, conversions, and brand awareness. Planned promotional campaigns, product launches, and seasonal strategies to increase engagement and ecommerce sales (tools: Metricool, TikTok Seller Centre Analysis, KALODATA).

TikTok Consultant (Sales) at Michael Page Recruitment Agency

April 1, 2023 - April 1, 2024

Worked on finance & accounting recruitment (industrial and manufacturing). Acquired new clients and maintained business relationships, sourced suitable candidates, and matched profiles to client briefs. Managed the process through interviews to offer stage, provided CV/interview and general career advice to candidates. Achieved a top-5 performance out of 80 consultants for July 2023 and recorded RM106k billing revenue; later promoted and reached RM185k revenue in the first operating quarter.

Assistant Cruise Director (Entertainment) at Royal Caribbean Cruises / Princess Cruises

July 1, 2021 - January 1, 2023

Returned to shipboard leadership to continue managing and directing onboard entertainment operations. Led and supported junior staff, ensured smooth execution of daily activities, and continued serving as Master of Ceremonies for entertainment programs for diverse international audiences. Maintained safety drill responsibilities as Muster Station leader and delivered consistent performance in onboard appraisals.

Assistant Cruise Director (Entertainment) - Shipboard (second stint) at Royal Caribbean Cruises / Princess Cruises

July 1, 2021 - January 31, 2023

Returned to lead onboard entertainment operations, supervising onboard activities and guiding junior cruise staff. Continued Master of Ceremonies responsibilities for live entertainment events and collaborated across international markets to deliver engaging guest experiences.

Livestream Host (Marketing Executive) at GTG Wellness Sdn Bhd

June 1, 2020 - June 1, 2021

Hosted livestream selling on Shopee, Lazada, and Facebook for B2C while communicating in Mandarin, Malay, and English. Acted as on-camera talent for promotional video and photo shoots. Created monthly content calendars for Facebook and Instagram aligned with brand campaigns, promotions, and trending topics; planned, designed, and published reels, stories, and posts reflecting brand image. Developed sales strategies and approaches for various products and services by analyzing trends, data, demographics, and pricing to improve marketing and sales performance, increasing sales by 20% within six months.

Livestream Host cum Marketing Executive at GTG Wellness Sdn Bhd

June 1, 2020 - June 30, 2021

Hosted livestream selling on e-commerce platforms including Shopee, Lazada, and Facebook, targeting B2C in Mandarin, Malay, and English. Acted as the talent for promotional video/photo shoots. Created monthly content calendars for Facebook and Instagram aligned with brand campaigns, promotions, and trending topics. Planned, designed, and published reels, stories, and posts that reflect brand image. Developed sales approaches for products/services and used trend/data/pricing and demographic insights to improve marketing and sales performance, increasing sales by 20% within six months.

Assistant Cruise Director (Entertainment) at Royal Caribbean Cruises / Princess Cruises

November 1, 2017 - February 29, 2020

Reported to the Cruise Director and led 2–3 juniors. Planned, supervised, and managed onboard entertainment activities; motivated cruise staff and provided guidance. Served as Master of Ceremonies for entertainment such as line dancing, game shows, and dance parties. Worked across multiple markets (Europe, U.S., Japan, China, Taiwan, Hong Kong). Appointed as Muster Station leader for safety drills. Awarded employee of the month (Dec 2019) and maintained an overall appraisal average of 4.0/5.0.