I’m Micaela Franchi, a graphic designer based in Buenos Aires with 7+ years of experience creating digital content and visual communication. I enjoy turning ideas into clear, functional, and polished visual systems—whether it’s UI for mobile apps, brand identities, or social media assets like carousels, stories, reels, and AR filters. My creative perspective is interdisciplinary, drawing inspiration from photography, fashion, film, and music to keep my work fresh and well-rounded. I’m organized and detail-oriented, and I focus on solutions that look great and perform well across formats—supporting campaigns end-to-end from key visuals to adapted deliverables and customer-facing materials.

Micaela Franchi

I’m Micaela Franchi, a graphic designer based in Buenos Aires with 7+ years of experience creating digital content and visual communication. I enjoy turning ideas into clear, functional, and polished visual systems—whether it’s UI for mobile apps, brand identities, or social media assets like carousels, stories, reels, and AR filters. My creative perspective is interdisciplinary, drawing inspiration from photography, fashion, film, and music to keep my work fresh and well-rounded. I’m organized and detail-oriented, and I focus on solutions that look great and perform well across formats—supporting campaigns end-to-end from key visuals to adapted deliverables and customer-facing materials.

Available to hire

I’m Micaela Franchi, a graphic designer based in Buenos Aires with 7+ years of experience creating digital content and visual communication. I enjoy turning ideas into clear, functional, and polished visual systems—whether it’s UI for mobile apps, brand identities, or social media assets like carousels, stories, reels, and AR filters.

My creative perspective is interdisciplinary, drawing inspiration from photography, fashion, film, and music to keep my work fresh and well-rounded. I’m organized and detail-oriented, and I focus on solutions that look great and perform well across formats—supporting campaigns end-to-end from key visuals to adapted deliverables and customer-facing materials.

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Language

Spanish; Castilian
Fluent
English
Advanced
French
Beginner

Work Experience

Freelance Graphic Designer
November 1, 2025 - Present
Designed UI for mobile applications, created visual identity systems (logos and corporate presentation decks), and produced social media content for Instagram/Facebook/TikTok including carousels, stories, and reels.
Freelance Graphic Designer at MOOCO Studio
October 1, 2025 - November 30, 2025
Collaborated on a campaign for a global streaming platform by designing digital assets for audiovisual promotion across streaming, social media, and mobile/TV ecosystems. Adapted key visuals into multiple formats to expand the internal asset library.
Digital Graphic Designer at Space Plus Consulting
May 1, 2019 - October 31, 2025
Created social media design and paid media visuals for Instagram, Facebook, and TikTok (carousels, stories, reels, and AR filters). Built and adapted campaign assets for multiple platforms and optimized formats. Designed emails/newsletters and pop-ups using HubSpot automation workflows. Produced customer support materials (manuals, user guides, informative assets), web/Smart TV display banners, and edited promotional/instructional videos. Developed editable Canva template systems to help non-design teams maintain visual consistency.
Graphic Designer at MAGNÉTICA Producciones + Ideas S.A.
March 1, 2019 - April 30, 2019
Freelance collaboration for corporate clients. Designed visual assets for the Galaxia Q 2019 event and for Budweiser’s wind farm launch in Achiras (Córdoba). Developed corporate presentations for YPF Agro.

Education

Bachelor’s Degree in Graphic Design at Universidad Argentina de la Empresa
January 1, 2015 - December 31, 2018
Bachelor’s Degree in Audiovisual Design at Universidad Argentina de la Empresa
January 1, 2013 - December 31, 2014
High School Diploma in Economics & Administration at St. Matthew’s College
January 1, 2000 - December 31, 2012

Qualifications

Introduction to Artificial Intelligence
January 1, 2026 - September 4, 2026
UX/UI Design
January 1, 2025 - September 4, 2026

Industry Experience

Media & Entertainment, Professional Services, Education, Consumer Goods, Other