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I’m a bilingual social media and content strategist with 10+ years of experience driving digital growth for global brands across tech, financial services, healthcare, consumer goods, hospitality, and entertainment.

About

I’m a bilingual social media and content strategist with 10+ years of experience driving digital growth for global brands across tech, financial services, healthcare, consumer goods, hospitality, and entertainment. I develop and execute multi-market social media strategies, build scalable content ecosystems, and turn insights into KPI-driven reporting that supports real business outcomes.

I’ve led regional and global community management, content planning, influencer collaboration, and performance optimization across major platforms like LinkedIn, Instagram, Facebook, and YouTube. From working as a client-facing account leader to coaching teams on engagement best practices, I focus on consistent brand voice, thoughtful community interactions, and measurable impact—such as increasing online sales and strengthening brand visibility across diverse markets.

  • 11 years' experience
  • Joined September 2026

Languages

  • FrenchFluent
  • EnglishFluent
  • Spanish; CastilianFluent
  • ArabicFluent

Industry experience

  • Financial Services
  • Healthcare
  • Consumer Goods
  • Media & Entertainment
  • Education
  • Professional Services
  • Retail
  • Travel & Hospitality
  • Energy & Utilities

Work experience· 11 roles

Social Media Specialist · ICUC SocialNov 2025 – Present · 1 yr 1 mo

Managed social media operations and account activities while ensuring compliance with brand guidelines, community standards, and platform policies. Tracked conversations across social platforms and digital media to identify relevant mentions, emerging narratives, and notable coverage involving client brands. Collaborated with cross-functional teams to translate social insights into recommendations that informed communications and content strategy. Led audience engagement across major platforms while maintaining consistent brand voice and thoughtful interactions within online communities.

Social Media & Content Strategist · Wave m aker, WPP Media RemoteSep 2024 – Oct 2025 · 1 yr 2 mos

Led ongoing social media and content strategy work across client portfolios and supported performance tracking and reporting. (Role details limited in the resume text; responsibilities are captured from the provided description.)

Freelance Social Media Consultant · FreelancesSep 2024 – Oct 2025 · 1 yr 2 mos

Delivered social media consulting services remotely, including social performance analysis, content planning support, and strategy guidance. Worked with client portfolios to design and refine social content direction and engagement approaches, focusing on improving online presence and KPI outcomes through insight-led recommendations.

Social Media Consultant · WaveMaker, WPP MediaSep 2024 – Oct 2025 · 1 yr 2 mos
Social Media & Content Strategist · Cheil MEA, Samsung GroupAug 2020 – Apr 2024 · 3 yrs 9 mos
Account Manager · Worldbrands / Social (multiple client brands)Jul 2019 – Jul 2020 · 1 yr 1 mo
Senior Account Executive · ICUC Social / ICUC SocialNov 2018 – Jun 2019 · 8 mos
Senior Account Executive · WPP / Social (multiple client brands)Jan 2018 – Jun 2019 · 1 yr 6 mos

Education

Master of Strategic Marketing · University of Wollongong Dubai2014 – 2017
Bachelor of Business Administration · Al Akhawayn University2010 – 2014
Master of Strategic Marketing · University of Wollongong2014 – 2017
Bachelor of Business Administration · Al Akhawayn University2010 – 2014

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