Available to hire
I’m a bilingual social media and content strategist with 10+ years of experience driving digital growth for global brands across tech, financial services, healthcare, consumer goods, hospitality, and entertainment. I develop and execute multi-market social media strategies, build scalable content ecosystems, and turn insights into KPI-driven reporting that supports real business outcomes.
I’ve led regional and global community management, content planning, influencer collaboration, and performance optimization across major platforms like LinkedIn, Instagram, Facebook, and YouTube. From working as a client-facing account leader to coaching teams on engagement best practices, I focus on consistent brand voice, thoughtful community interactions, and measurable impact—such as increasing online sales and strengthening brand visibility across diverse markets.
Skills
Language
French
Fluent
English
Fluent
Spanish; Castilian
Fluent
Arabic
Fluent
Work Experience
Social Media Specialist at ICUC Social
November 1, 2025 - PresentManaged social media operations and account activities while ensuring compliance with brand guidelines, community standards, and platform policies. Tracked conversations across social platforms and digital media to identify relevant mentions, emerging narratives, and notable coverage involving client brands. Collaborated with cross-functional teams to translate social insights into recommendations that informed communications and content strategy. Led audience engagement across major platforms while maintaining consistent brand voice and thoughtful interactions within online communities.
Social Media & Content Strategist at Wave m aker, WPP Media Remote
September 1, 2024 - October 31, 2025Led ongoing social media and content strategy work across client portfolios and supported performance tracking and reporting. (Role details limited in the resume text; responsibilities are captured from the provided description.)
Freelance Social Media Consultant at Freelances
September 1, 2024 - October 31, 2025Delivered social media consulting services remotely, including social performance analysis, content planning support, and strategy guidance. Worked with client portfolios to design and refine social content direction and engagement approaches, focusing on improving online presence and KPI outcomes through insight-led recommendations.
Social Media Consultant at WaveMaker, WPP Media
September 1, 2024 - October 31, 2025Provided social media consulting and content strategy support for multiple client brands, contributing to improved performance through campaign optimization and actionable insights. Supported content direction, platform optimization, and audience engagement initiatives by aligning strategy with brand guidelines and audience behavior. Partnered with media and creative teams to integrate paid and organic social initiatives and to improve relevance and visibility across key platforms.
Social Media & Content Strategist at Cheil MEA, Samsung Group
August 1, 2020 - April 30, 2024Led social media strategy and execution across regional markets, building platform-native content and storylines while strengthening brand presence and community engagement. Managed multi-market content ecosystems and drove cross-functional collaboration to convert social insights into measurable business impact. Produced KPI tracking, performance reporting, and dashboards, and supported planning across channels with emphasis on consistent community engagement and guideline adherence. Acted as a key client contact, coordinating teams, regional/local market stakeholders, vendors, budgets, and campaign timelines. Trained market teams on community management best practices and workflow processes to ensure scalable engagement standards.
Account Manager at Worldbrands / Social (multiple client brands)
July 1, 2019 - July 31, 2020Managed and coached account executives to deliver on social objectives across multiple brands. Partnered with creators and influencers to expand reach and maintain cultural relevance. Produced performance analyses translating engagement metrics into actionable insights and supported editorial planning and multi-channel content strategies for global campaigns.
Senior Account Executive at ICUC Social / ICUC Social
November 1, 2018 - June 30, 2019Supported day-to-day social media operations across global brand accounts, ensuring compliance with brand guidelines, community standards, and platform policies. Tracked conversations across social platforms and digital media to identify relevant mentions, emerging narratives, and notable coverage tied to client brands. Partnered cross-functionally to convert social insights into recommendations that informed communications and content strategy. Managed audience engagement across major platforms to ensure consistent brand voice and thoughtful interactions in online communities; guided content and platform approaches to reflect audience behavior and channel dynamics. Developed content frameworks and editorial calendars to strengthen organic reach, audience engagement, and brand visibility, and contributed to campaign planning with media and creative teams by providing platform trend, audience behavior, and alignment insights across paid and organic initiatives. (Some client portfolio de
Senior Account Executive at WPP / Social (multiple client brands)
January 1, 2018 - June 30, 2019Supported daily social media operations and helped manage digital channels across multiple global brand accounts. Produced platform- and audience-focused content integrated into social calendars to boost storytelling and engagement. Monitored sentiment and campaign performance to identify optimization opportunities and provided support for content strategy and storytelling frameworks aligned with brand guidelines.
Account Manager at Overseas day-to-day social media operations (N/A)
July 1, 2017 - July 1, 2020Coordinated and managed day-to-day social media operations across global accounts with emphasis on brand compliance, social listening, engagement quality, content frameworks, editorial calendars, influencer collaboration, and performance insight reporting. (Client lists and some responsibilities are included across the resume text, but company name is not explicitly mapped for this segment.)
Account Executive / Account Manager at We Are Social (formerly Socialize) Dubai, United Arab Emirates
August 31, 2015 - PresentAccount Executive at WPP / Social (multiple client brands)
August 30, 2015 - December 29, 2017Contributed to social channel management and content execution across multiple brand accounts, ensuring consistency in tone, messaging, and timely audience engagement. Supported audience engagement across social platforms and participated in campaign planning by incorporating platform trends and audience behavior insights into content direction.
Education
Master of Strategic Marketing at University of Wollongong Dubai
January 1, 2014 - January 1, 2017Bachelor of Business Administration at Al Akhawayn University
January 1, 2010 - January 1, 2014Master of Strategic Marketing at University of Wollongong
January 1, 2014 - January 1, 2017Bachelor of Business Administration at Al Akhawayn University
January 1, 2010 - January 1, 2014Qualifications
Industry Experience
Financial Services, Healthcare, Consumer Goods, Media & Entertainment, Education, Professional Services, Retail, Travel & Hospitality, Energy & Utilities
Skills
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