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I’m a creative & marketing manager with 10+ years of experience building brands and growing their visibility across Italy and Switzerland. I turn strategy into compelling creative concepts, campaigns, and content that help brands stay relevant, from defining positioning and identity to crafting consistent messaging across digital and offline touchpoints. Most recently, I built and led end-to-end marketing for a medical brand in Switzerland—overseeing brand strategy, multi-channel execution (social, email/CRM, events, corporate communications), and creative production including video shoots, editing, copy, and visual assets. Previously, I directed creative and marketing for international clients, managed multi-disciplinary teams, led influencer and social growth initiatives, and optimized customer journeys through CRM processes and reporting-driven improvements.…I’m a creative & marketing manager with 10+ years of experience building brands and growing their visibility across Italy and Switzerland. I turn strategy into compelling creative concepts, campaigns, and content that help brands stay relevant, from defining positioning and identity to crafting consistent messaging across digital and offline touchpoints. Most recently, I built and led end-to-end marketing for a medical brand in Switzerland—overseeing brand strategy, multi-channel execution (social, email/CRM, events, corporate communications), and creative production including video shoots, editing, copy, and visual assets. Previously, I directed creative and marketing for international clients, managed multi-disciplinary teams, led influencer and social growth initiatives, and optimized customer journeys through CRM processes and reporting-driven improvements.

Ilaria Piemonte

Marketing Strategist, Digital Marketer, Brand Strategist, +1

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I’m a creative & marketing manager with 10+ years of experience building brands and growing their visibility across Italy and Switzerland. I turn strategy into compelling creative concepts, campaigns, and content that help brands stay relevant, from defining positioning and identity to crafting consistent messaging across digital and offline touchpoints. Most recently, I built and led end-to-end marketing for a medical brand in Switzerland—overseeing brand strategy, multi-channel execution (social, email/CRM, events, corporate communications), and creative production including video shoots, editing, copy, and visual assets. Previously, I directed creative and marketing for international clients, managed multi-disciplinary teams, led influencer and social growth initiatives, and optimized customer journeys through CRM processes and reporting-driven improvements.…I’m a creative & marketing manager with 10+ years of experience building brands and growing their visibility across Italy and Switzerland. I turn strategy into compelling creative concepts, campaigns, and content that help brands stay relevant, from defining positioning and identity to crafting consistent messaging across digital and offline touchpoints. Most recently, I built and led end-to-end marketing for a medical brand in Switzerland—overseeing brand strategy, multi-channel execution (social, email/CRM, events, corporate communications), and creative production including video shoots, editing, copy, and visual assets. Previously, I directed creative and marketing for international clients, managed multi-disciplinary teams, led influencer and social growth initiatives, and optimized customer journeys through CRM processes and reporting-driven improvements.

Available to hire

I’m a creative & marketing manager with 10+ years of experience building brands and growing their visibility across Italy and Switzerland. I turn strategy into compelling creative concepts, campaigns, and content that help brands stay relevant, from defining positioning and identity to crafting consistent messaging across digital and offline touchpoints.

Most recently, I built and led end-to-end marketing for a medical brand in Switzerland—overseeing brand strategy, multi-channel execution (social, email/CRM, events, corporate communications), and creative production including video shoots, editing, copy, and visual assets. Previously, I directed creative and marketing for international clients, managed multi-disciplinary teams, led influencer and social growth initiatives, and optimized customer journeys through CRM processes and reporting-driven improvements.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Work Experience

Marketing Manager at Diamond Medical & Clinic

January 1, 2024 - January 1, 2026

Built the brand positioning, identity, and communication strategy from the ground up, establishing a consistent presence across digital and offline channels. Led multi-channel marketing across social media, email marketing, CRM, events, and corporate communication, including editorial planning and customer journey development. Directed end-to-end creative and content production (video shoots, editing, copy, and visual assets) while ensuring brand consistency across every customer touchpoint. Planned and managed events, corporate presentations, and speeches from concept to execution. Implemented CRM processes and optimized customer journeys to support communication, retention, and lead management. Coordinated cross-functional meetings to align priorities, projects, and communication across business areas.

Marketing & Creative Direction at Id-entity SA

January 1, 2021 - January 1, 2023

Developed creative concepts and integrated campaigns for international brands including Technogym, Baldinini, and AC Milan—translating strategic briefs into communication ideas. Led multidisciplinary teams across graphic design, copywriting, and video production from concept development to final delivery. Managed multiple client projects simultaneously, overseeing priorities, deadlines, creative quality, and project budgets. Led brainstorming and concept development for campaigns, activations, social content, and video concepts while working directly with clients as a creative and strategic partner.

Marketing Manager & Creative Director at WYCON Cosmetics S.p.A.

January 1, 2019 - January 1, 2020

Progressed from Head of Social Media & Influencer Marketing to Marketing Manager & Creative Director, expanding responsibility across the brand, campaigns, creative strategy, and team leadership. Led a cross-functional team of 4+ professionals and coordinated external agencies across marketing and creative initiatives. Managed creative campaign budgets of approximately EUR 10K per campaign alongside ongoing monthly digital advertising investment. Grew the brand’s social audience by approximately 100K followers within one year through content, social, and campaign strategy. Developed influencer marketing initiatives involving 100+ influencers and KOLs to strengthen brand awareness and reputation.

Digital Strategist & Marketing Content Creator at BOC Group GmbH

January 1, 2018 - January 1, 2019

Developed go-to-market and digital marketing strategies across content, SEO/SEA, campaign measurement, and customer journey optimization. Supported performance marketing, brand awareness, and influencer marketing initiatives through reporting, insights, and digital execution.

Social Media Manager & Digital Strategist at Buzzoole Ltd

January 1, 2016 - January 1, 2018

Developed social and digital strategy across campaigns, paid media, KPIs, events, product launches, and email marketing. Supported the company’s international expansion through social strategy for the UK, US, and other international markets.

Influencer Marketing Manager at Buzzoole Ltd

January 1, 2015 - January 1, 2016

Planned and executed end-to-end influencer campaigns, defining editorial standards, voice, and direction aligned with client objectives. Managed influencer relationships, reporting, budgets, and campaign operations across multiple brand initiatives.