I’m Abdelrhman Medhat, an influencer marketing & PR specialist based in Mansoura, Egypt, with 5+ years of experience across the Saudi/GCC market. I co-founded and led operations for an influencer marketing agency, where I managed 45+ influencer campaigns for 20+ brands—delivering 120M+ combined reach and 200M+ impressions, while consistently converting influencer content into measurable engagement. I’m passionate about building strong creator and brand partnerships, shaping campaign strategies that perform, and translating social performance data into better decisions for each next activation. From short, high-impact one-day campaigns to year-long always-on programs, I’ve led projects across beauty, F&B, fashion, and retail—always focusing on execution quality, stakeholder alignment, and clear reporting.…

Abdelrhman Medhat

I’m Abdelrhman Medhat, an influencer marketing & PR specialist based in Mansoura, Egypt, with 5+ years of experience across the Saudi/GCC market. I co-founded and led operations for an influencer marketing agency, where I managed 45+ influencer campaigns for 20+ brands—delivering 120M+ combined reach and 200M+ impressions, while consistently converting influencer content into measurable engagement. I’m passionate about building strong creator and brand partnerships, shaping campaign strategies that perform, and translating social performance data into better decisions for each next activation. From short, high-impact one-day campaigns to year-long always-on programs, I’ve led projects across beauty, F&B, fashion, and retail—always focusing on execution quality, stakeholder alignment, and clear reporting.…

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Skills

Experience Level

Language

English
Advanced
Arabic
Fluent

Work Experience

Co-Founder & Operations Lead at BeTrend (Influencer Marketing Agency)
January 1, 2025 - Present
Co-founded and led operations for an influencer marketing agency in the Saudi/GCC market, overseeing strategy, campaign delivery, and business development for 20+ brands. Managed 45+ influencer campaigns, coordinating influencer rosters ranging from 10 to 500 creators and aligning content style and audience demographics to brand objectives. Built and maintained relationships with brand stakeholders and creators to ensure on-time delivery and consistent brand alignment across deliverables. Tracked and reported key performance metrics (reach, impressions, engagement) and used insights to refine future campaign strategy. Delivered results across sectors including beauty, F&B, fashion, and retail, with campaign engagement rates reaching up to 5.0%.
Operations Manager at Try GC
February 1, 2023 - September 30, 2025
Managed multiple concurrent projects and deadlines to ensure smooth day-to-day execution across teams. Collaborated with cross-functional stakeholders to plan and execute marketing campaigns aligned with business objectives. Monitored social media trends and content performance to inform strategy and future campaign decisions. Conducted audience and market research to support content and campaign direction. Oversaw social media campaigns and content planning, managing daily activity across multiple platforms.
Insurance Agent at Chubb
July 1, 2022 - January 31, 2023
Assessed customer needs to recommend tailored insurance solutions. Cultivated client relationships throughout the sales process to improve loyalty and retention. Conducted structured follow-ups with prospects and clients, strengthening negotiation skills and relationship management.

Education

Bachelor of Business Administration at Faculty of Commerce, Mansoura University
January 1, 2022 - December 31, 2022

Qualifications

Influencer Marketing, Professional Training
January 11, 2030 - September 6, 2026
Digital Marketing, Professional Training
January 11, 2030 - September 6, 2026
Full-Stack Web Development, Professional Training
January 11, 2030 - September 6, 2026

Industry Experience

Media & Entertainment, Retail, Professional Services

Skills

Experience Level