Abdelrhman Medhat

Co-founded and led operations for an influencer marketing agency in the Saudi/GCC market, overseeing strategy, campaign delivery, and business development for 20+ brands. Managed 45+ influencer campaigns, coordinating influencer rosters ranging from 10 to 500 creators and aligning content style and audience demographics to brand objectives. Built and maintained relationships with brand stakeholders and creators to ensure on-time delivery and consistent brand alignment across deliverables. Tracked and reported key performance metrics (reach, impressions, engagement) and used insights to refine future campaign strategy. Delivered results across sectors including beauty, F&B, fashion, and retail, with campaign engagement rates reaching up to 5.0%.

Managed multiple concurrent projects and deadlines to ensure smooth day-to-day execution across teams. Collaborated with cross-functional stakeholders to plan and execute marketing campaigns aligned with business objectives. Monitored social media trends and content performance to inform strategy and future campaign decisions. Conducted audience and market research to support content and campaign direction. Oversaw social media campaigns and content planning, managing daily activity across multiple platforms.

Assessed customer needs to recommend tailored insurance solutions. Cultivated client relationships throughout the sales process to improve loyalty and retention. Conducted structured follow-ups with prospects and clients, strengthening negotiation skills and relationship management.