ANNA SOBOLEVA

Founded and run an independent marketing consultancy delivering brand positioning, value propositions, case studies, and lead generation for engineering and technology B2B SMEs. Provide fractional and project-based support covering go-to-market strategy, messaging, and brand development. Design and deliver lead generation and content programs including case studies, website copy, and LinkedIn strategy. Manage client relationships end-to-end from scoping through delivery and reporting, ensuring alignment with commercial objectives and measurable outcomes.

Directed nationwide marketing campaigns for 100+ retail locations across digital, CRM, and in-store channels, supporting both B2B and B2C objectives. Negotiated and delivered partnerships with global brands including Selfridges, Warner Bros, Universal, Paramount, and Pokémon, creating high-profile collaborative campaigns. Managed product launches, seasonal activations, and experiential events to boost customer engagement and sales. Provided brand and marketing training for franchise owners to ensure consistency across touchpoints.

Led group-wide marketing strategy for three engineering companies, reporting to the CEO and Commercial Director and working with SLT. Oversaw full rebrand, digital presence, and external communications while aligning marketing activity with business development, recruitment, and partnerships. Directed marketing, content, and communications under one brand structure to maintain consistent tone and messaging. Delivered cost savings by migrating websites and hosting in-house, increased LinkedIn following through analytics-driven content and employee advocacy, and managed video production, copy, and design for recruitment and event campaigns. Supervised agencies, interns, and cross-department teams to deliver within deadlines and budget.