Tianhao Sun

Authored the “Asia Market Performance Analysis Report” for the Fashion & Leather Goods division, quantifying that Asia Pacific (excluding Japan) contributes 28% of group revenue and identifying four core growth drivers, including classic product demand and brand rejuvenation. Led “Hangzhou Emerging Luxury Market Offline Retail Landscape Analysis,” mapping store distribution for four core brands and comparing two location strategies (“Multi-point Coverage” vs. “Single-point Premium”), plus forecasting three high-potential expansion opportunities. Authored “Impact of Asia Pacific Travel Retail Recovery on Premium Beauty,” analyzing airport passenger recovery and beauty group reports to show the growth driver shifting from price advantage to experience and exclusivity. Built a “Sephora Core Skincare vs. Local Competitors Price Positioning Matrix” across six dimensions to distinguish international high-unit-price value strategy vs. local gift-set cost-efficiency str

Focused on customer needs for government and enterprise clients. Led competitor research for cloud communication and AI-powered products, and interviewed 20+ decision-makers to define requirements and priorities. Formulated the medium/long-term product line strategy, including feature iteration priorities and technology adaptation direction. Owned pricing strategy using cost accounting, competitor pricing, and willingness-to-pay modeling, and built market expansion plans with differentiated promotion paths for vertical sectors (government affairs, finance, manufacturing). Produced 15+ supporting documents (technical whitepapers, selling-point breakdowns, and sales enablement materials). Established a closed-loop feedback system using NPS, ROI, and feature usage, delivering 8 optimization reports and 12 improvement suggestions; contributed to 18% higher market penetration and 22% higher repurchase rate.

Developed a 30+ brand competitive matrix covering pricing tiers, key features, content strategy, and social media positioning. Extracted keywords from Amazon and Reddit to identify whitespace opportunities and unmet demand. Reviewed and tagged 5,000+ consumer comments across social platforms to surface recurring themes (price, functionality, service quality) and key pain points. Consolidated competitor and sentiment findings into actionable insights, recommending strategic directions for positioning and marketing communication. Built a micro-influencer identification framework using engagement rate, audience demographics, and content authenticity to produce a curated list of 50+ creators.