SA

SIMILOLUWA A. OLOWOOKERE

Available to hire

I’m Similoluwa A. Olowookere, a short-form, social-first video editor based in Lagos, Nigeria, focused on platform-native storytelling that turns scroll-past moments into watch-through results.

About

I’m Similoluwa A. Olowookere, a short-form, social-first video editor based in Lagos, Nigeria, focused on platform-native storytelling that turns scroll-past moments into watch-through results. I edit with a hook-first mindset—fast pacing, clear structure, and trend-aware cuts—using CapCut and Adobe Premiere Pro to help brands grow on Instagram Reels and TikTok.

Right now, I’m supporting Madop Group’s Voice of Destiny Academy with end-to-end Reel editing and content strategy, while also building my fashion content brand, Lagos Style Edit, from the ground up. I use performance insights to iterate my edits, so every post is crafted to match what the algorithm rewards and what my audience actually wants to see.

  • 1 year's experience
  • Joined September 2026

Industry experience

  • Media & Entertainment
  • Education
  • Professional Services
  • Retail

Work experience· 5 roles

Video Editor & Social Media Manager · Madop Group (Voice of Destiny Academy)Jul 2026 – Present · 5 mos

Edit and structure Reels for Voice of Destiny Academy, aiming for platform-native pacing and hook-driven retention. Translate concepts into short-form formats tailored to Instagram’s audience behavior and iterate based on performance analytics. Also cut TikTok content for distribution on the For You page, optimizing editing decisions to support reach beyond existing followers. Own an end-to-end workflow including scripting hook ideas, refining pacing and transitions, publishing, and re-cutting improved versions based on view and interaction patterns. Achievements include making Reels the account’s top-performing format within a 30-day period and driving strong non-follower view share on Instagram and TikTok.

Video Editor & Social Media Manager · Madop Group — Voice of Destiny AcademyJul 2026 – Present · 5 mos

Edit and structure Reels for the Voice of Destiny Academy brand, making Reels the account’s top-performing format (5.8K views in 30 days). Cut TikTok content that achieves strong distribution on the For You page, supporting performance beyond the follower base (85% of views via For You). Drive Instagram reach and engagement (8,204 views and 1,007 interactions in 30 days, with 76.5% from non-followers). Own the end-to-end video content workflow: scripting hooks, pacing cuts for retention, publishing, and iterating edits using performance analytics to improve results over time.

Independent Video Editor & Content Creator · Lagos Style EditJan 2026 – Present · 11 mos

Edit and publish fashion content across Instagram and TikTok with an end-to-end pipeline (edit-to-post) and consistent posting cadence. Produce high-performing TikTok videos (47.1K and 11.5K views) that contribute to follower growth and total engagement. Maintain strong distribution performance (78% of TikTok views from the For You page) by using hook-led editing and trend-aware storytelling. For Instagram, produce a steady feed (138 posts) and deliver measurable view growth (1.1K views in the most recent 30-day period).

Communications Assistant (Part-Time) · Remote teamJun 2024 – Jan 2025 · 8 mos
Communications Assistant (Part-Time)Jun 2024 – Jan 2025 · 8 mos

Certifications and awards

Branding and Strategy — SLA2030 – 2026
Branding and Strategy — SLA2030 – 2026

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