Tara Lewis

Develoment of children’s book publishing marketing and strategy. Provide author and publisher support across strategic planning, marketing development, book positioning, metadata and discoverability, copywriting, book review support, author branding, and sales/promotional materials. Create launch plans and related collateral such as retail promotions, publicity campaigns, press releases, author bios, catalog copy, educator materials, sell sheets, and promotional content. Conduct competitive title analysis, market research, and publishing assessments to strengthen book positioning. Design marketing collateral including bookmarks, one-sheets, author visit materials, media kits, and conference resources.

Directed U.S. and global marketing organization work spanning trade and children’s publishing brands, leading teams across advertising, publicity, and consumer/retail initiatives. Managed multi-million-dollar marketing budgets, led global marketing strategy, and helped launch bestsellers. Worked with authors and internal partners on strategic planning, marketing development, book positioning, metadata and discoverability, author branding, publicity campaigns, sales materials, and retail promotions. Supported brand partnerships and cross-divisional initiatives; served as an executive presenter with long-range strategic recommendations.

Managed national marketing campaigns and a multi-million-dollar budget for children’s publishing brands. Built retail promotions and advertising campaigns, licensing initiatives, consumer marketing programs, and national partnerships. Worked on campaigns for major publishing franchises including Harry Potter paperbacks, Goosebumps, Clifford the Big Red Dog, Magic School Bus, Pokémon, Star Wars, Scooby-Doo, and The Baby-Sitters Club.