AKINYE MIMI MICHAEL OLUWATOFUNMI

Wrote and edited social media copy for 8+ client accounts, maintaining distinct, consistent brand voices across Instagram, Facebook, and community platforms. Ideated and executed campaign concepts and content series, producing 30+ pieces of copy per client monthly (captions, carousels, long-form posts, campaign copy, and polls) tailored to each client’s audience. Adjusted content strategy and copy approach based on monthly performance data using Meta Business Suite and Google Analytics to identify what resonated and refine future campaigns. Worked independently across multiple client deadlines while maintaining quality and voice consistency in a deadline-driven agency environment. Contributed to free-to-paid conversion strategies achieving 20–35% conversion rates through tested onboarding and engagement copy sequencing. Stayed current on social media trends and platform shifts, adapting copy style and formats accordingly across Instagram, Facebook, and community platforms.

Wrote and published 3–7 posts per day across multiple client accounts, maintaining a distinct and consistent brand voice for each client while meeting daily publishing deadlines. Collaborated with copywriters, designers, and video editors on campaign concepting and content development, supporting engagement rates up to 3x the industry average. Built copy and content strategy from the ground up for a business coaching client, growing an paid community from 0 to 2,400 members within 10 months.