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I’m Ridwan Adedokun, a Trade Marketing and commercial execution professional with 3+ years of experience driving offline customer acquisition, retail activations, and distribution growth for multinational FMCG brands in Nigeria. I enjoy turning brand objectives into practical, field-ready plans—building strong retailer/distributor relationships, executing POS campaigns, and ensuring excellent in-store presence across every activation. I’ve led and supported nationwide projects with hands-on coordination across production, installation, budgeting, and reporting—helping improve turnaround times and strengthening brand consistency in-market. Most importantly, I translate what happens on the ground into clear insights and measurable business results, so teams and leadership can make confident decisions based on real shopper and competitive observations.…I’m Ridwan Adedokun, a Trade Marketing and commercial execution professional with 3+ years of experience driving offline customer acquisition, retail activations, and distribution growth for multinational FMCG brands in Nigeria. I enjoy turning brand objectives into practical, field-ready plans—building strong retailer/distributor relationships, executing POS campaigns, and ensuring excellent in-store presence across every activation. I’ve led and supported nationwide projects with hands-on coordination across production, installation, budgeting, and reporting—helping improve turnaround times and strengthening brand consistency in-market. Most importantly, I translate what happens on the ground into clear insights and measurable business results, so teams and leadership can make confident decisions based on real shopper and competitive observations.

RIDWAN ADEDOKUN

2nd Assistant Director, Presentation Designer, Brand Designer

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I’m Ridwan Adedokun, a Trade Marketing and commercial execution professional with 3+ years of experience driving offline customer acquisition, retail activations, and distribution growth for multinational FMCG brands in Nigeria. I enjoy turning brand objectives into practical, field-ready plans—building strong retailer/distributor relationships, executing POS campaigns, and ensuring excellent in-store presence across every activation. I’ve led and supported nationwide projects with hands-on coordination across production, installation, budgeting, and reporting—helping improve turnaround times and strengthening brand consistency in-market. Most importantly, I translate what happens on the ground into clear insights and measurable business results, so teams and leadership can make confident decisions based on real shopper and competitive observations.…I’m Ridwan Adedokun, a Trade Marketing and commercial execution professional with 3+ years of experience driving offline customer acquisition, retail activations, and distribution growth for multinational FMCG brands in Nigeria. I enjoy turning brand objectives into practical, field-ready plans—building strong retailer/distributor relationships, executing POS campaigns, and ensuring excellent in-store presence across every activation. I’ve led and supported nationwide projects with hands-on coordination across production, installation, budgeting, and reporting—helping improve turnaround times and strengthening brand consistency in-market. Most importantly, I translate what happens on the ground into clear insights and measurable business results, so teams and leadership can make confident decisions based on real shopper and competitive observations.

Available to hire

I’m Ridwan Adedokun, a Trade Marketing and commercial execution professional with 3+ years of experience driving offline customer acquisition, retail activations, and distribution growth for multinational FMCG brands in Nigeria. I enjoy turning brand objectives into practical, field-ready plans—building strong retailer/distributor relationships, executing POS campaigns, and ensuring excellent in-store presence across every activation.

I’ve led and supported nationwide projects with hands-on coordination across production, installation, budgeting, and reporting—helping improve turnaround times and strengthening brand consistency in-market. Most importantly, I translate what happens on the ground into clear insights and measurable business results, so teams and leadership can make confident decisions based on real shopper and competitive observations.

Skills

Branding

POS

Microsoft Excel

Experience Level

Branding

Expert

POS

Expert

Microsoft Excel

Expert

Work Experience

Brand Strategy & Shopper Insights Associate at Connect Marketing Services

January 1, 2025 - Present

Delivered consumer research, competitor analysis, and retail observation across 10+ accounts (including Unilever, Knorr, Peak Milk, Mastercard, MTN). Translated market intelligence into insight-led brand and channel recommendations, campaign rationale, and executive presentations for leadership. Coordinated with Account, Creative, and Production teams to keep strategic recommendations commercially practical and executable in-market, ensuring insights supported real activation decisions.

Retail Activation & Brand Execution Lead at Duo Signature Nigeria Ltd

January 1, 2024 - January 1, 2025

Executed retail branding and experiential campaigns for NIVEA, Reckitt, and Durex end-to-end, coordinating design, production, and installation teams to strengthen physical market presence. Built activation plans that improved in-store visibility, brand consistency, and point-of-sale impact. Managed multiple concurrent activations while protecting delivery timelines and resolving execution issues before deployment to maintain strong brand presentation.

Trade Marketing Operations Executive at PrintIT Africa Brands Ltd

January 1, 2022 - January 1, 2024

Improved production turnaround time by 25% (4 days to 3) by redesigning vendor workflows across 15+ branding, POSM, and exhibition projects including gondolas, shelf strips, signage, and exhibition stands. Managed activation budgets up to NGN 10 million across clients including MTN and Gain Capital Alliance, balancing cost, quality, and nationwide delivery timelines for retail and corporate channels. Maintained strong relationships with vendors, retailers, and clients, addressing recurring brand color-consistency issues and reinforcing repeat-client trust.