Moumita Basu
I’m a brand and digital marketing communications leader with 18+ years of experience, including senior-level work at a Big4 firm.
About
I’m a brand and digital marketing communications leader with 18+ years of experience, including senior-level work at a Big4 firm. I build and run social media and digital marketing programs end-to-end—aligning content, campaigns, and infrastructure to business goals across global teams and multiple regions.
I love turning strategy into clear, impactful storytelling—whether that’s designing a content and data approach, leading high-performing teams, or shaping personal branding toolkits for senior leaders. Across my roles, I’ve strengthened brand standards and delivered campaigns through collaboration, editorial rigor, and a strong focus on simplicity in language and visuals.
- 20 years' experience
- Joined September 2026
Industry experience
- Professional Services
- Media & Entertainment
- Education
More experts in Bengaluru, India
Work experience· 5 roles
Built a social media centric marketing hub to support EY global service lines (Assurance, Consulting, Tax, and Strategy and Transactions). Led a high-performing team delivering social media marketing campaigns and managing digital marketing campaign requests across EY global and regional stakeholders. Spearheaded a data-driven content marketing strategy, advising on personal branding toolkits for senior leaders and amplifying company brand standards. Actively recruited and managed team members across multiple geographies, ensuring execution quality, consistency, and operational support for ongoing communications needs.
Created marketing communications for the QuickBooks brand, maintaining brand style, quality, and tone of voice across channels (social, web, email, and print). Optimized content for search and user experience. Boosted India-focused social media strategies for QuickBooks and provided guidance on online reputation management within India.
Led development of high-quality content including videos, infographics, blogs, and data visualization for SlideShare (a LinkedIn company) to reach target audiences effectively. Created blog posts and curated top-tier content for both SlideShare and LinkedIn editorial channels, supporting consistent publishing and audience engagement.
Education
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