MF

Mohamed Farrag

Available to hire

I’m a strategic marketing leader with more than seven years of experience helping brands grow across Egypt and Saudi Arabia.

About

I’m a strategic marketing leader with more than seven years of experience helping brands grow across Egypt and Saudi Arabia. I specialize in building digital departments, shaping full-funnel marketing strategies, and connecting business goals with strong creative and technical execution across SEO, performance marketing, content, UI/UX, and brand direction.

I enjoy bringing people and ideas together to create clear, effective marketing systems that deliver measurable results. From leading cross-functional teams and managing high-stakes client accounts to developing phygital campaigns and rebranding projects, I’m passionate about creating thoughtful brand experiences, mentoring talented teams, and turning ambitious ideas into sustainable growth.

  • 9 years' experience
  • Joined September 2026

Languages

  • ArabicFluent
  • EnglishAdvanced

Industry experience

  • Media & Entertainment
  • Travel & Hospitality
  • Professional Services
  • Real Estate & Construction
  • Consumer Goods

More experts in Giza, Egypt

Work experience· 6 roles

Head of Digital Marketing Department · Greyline SolutionsJan 2026 – Present · 11 mos

Defined the agency’s digital strategic roadmap, established standard operating procedures, and developed digital service packages that complement on-ground marketing services. Led a full-stack digital team focused on creative excellence and consistent brand quality. Created phygital marketing frameworks connecting physical activations with data-driven digital campaigns. Managed premium digital strategies and client relationships for Reliance Operations & Maintenance, Waly Contracting, Vend, and ZEE Drinks.

Head of Marketing · Rove WorldOct 2025 – Present · 1 yr 2 mos

Led the brand’s global marketing vision and expansion strategy, with a focus on scaling sustainable and slow travel experiences. Directed a comprehensive rebranding process across visual identity and brand voice. Integrated digital content strategies with on-ground activations and travel experiences to support customer retention and long-term brand engagement.

Content Director · Module GroupFeb 2024 – Oct 2024 · 9 mos

Led creative production lifecycles and storytelling frameworks across multiple digital channels. Managed teams of creators and designers while aligning content production with media buying strategies to improve conversion rates and maintain brand consistency.

Social Media Marketing Manager · MT KSA Brand & Shing Yang KSAAug 2022 – Nov 2025 · 3 yrs 4 mos
Senior Content Creator & Marketing Specialist · Tasswa, Empower Hub, and Amr Ramadan ChannelJan 2022 – Jan 2023 · 1 yr 1 mo
Community Manager & Platform Specialist · Media Republic, Arabhardware, Spirit Art, and Omar Abdelrahim ChannelJan 2017 – Jan 2022 · 5 yrs 1 mo

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