David Adams
I’m a fractional and interim commercial/operations leader who has run the revenue side and the operating side of partner-led B2B SaaS businesses through growth, contracting markets, and transactions.
About
I’m a fractional and interim commercial/operations leader who has run the revenue side and the operating side of partner-led B2B SaaS businesses through growth, contracting markets, and transactions. I build sales and revenue operations “by hand” when a company needs pipeline that’s measurable, forecasts the board can trust, and routines that the team can run without me.
Across 1–2 day per week or 3–6 month assignments, I diagnose what’s holding revenue back, reset forecasting and planning, and then install the systems—CRM workflows, partner/channel governance, reporting, and outbound routines—that drive consistent results. I’ve also used AI to increase throughput in research, outreach, lead scoring, and reporting, and I make sure it pays back in time saved and revenue impact.
- 14 years' experience
- Joined September 2026
Industry experience
- Software & Internet
- Media & Entertainment
- Professional Services
- Financial Services
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Work experience· 7 roles
Built an AI visibility B2B marketing agency from launch to five retained clients and £15k monthly recurring revenue in five months. Owned proposition, pricing, sales, and delivery end to end. Measured outbound performance (10% email response rate and 5% call booking rate versus emails sent) and created a monthly AI visibility benchmark, including testing how large language models represent UK mid-market firms across buyer research queries.
Co-founded a B2B marketing and AI visibility agency, building the proposition, pricing, sales, and delivery from launch to five retained clients and £15k/month recurring revenue in five months. Implemented measurable outbound for AI visibility services (10% email response rate and 5% call booking rate) and created a monthly AI visibility benchmark that tested how large language models represent UK mid-market firms across buyer-research queries.
Built revenue operations and outbound for B2B companies, influencing £1m of pipeline across three clients in twelve months with 65% conversion to paying customers. Raised call booking volume by 25% through sales automation. Developed prospect research, outreach, lead scoring, and CRM workflows using HubSpot and Apollo to save five to ten hours per salesperson per week, supported by adoption and activity reporting for sales leadership.
Education
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