Yash Varma

Owned client priorities and account plans across ecommerce accounts, including offer recommendations, campaign calendars, approvals, and delivery trade-offs. Coordinated ecommerce owners, Klaviyo specialists, copywriters, and Figma designers by translating business objectives into specialist briefs, production sequences, and release gates. Improved basket economics for a nutrition brand by shifting from broad discounting to product education, bundles, and targeted threshold offers, increasing net AOV (C$105 to C$109) and contribution per eligible recipient (+16% in matched period). Rebuilt replenishment for a skincare brand with product-specific timing and post-purchase guidance, increasing 90-day repeat-purchase rate (17.8% to 20.6% in matched cohorts). Addressed subscription churn by identifying unused product as a cancellation driver and coordinating clearer onboarding with a product-led skip/pause option, reducing 60-day cancellation (22% to 17%). Planned segmented email and SMS fo

Owned client priorities, account plans, offer recommendations, campaign calendars, approvals, and delivery trade-offs across ecommerce accounts. Coordinated ecommerce owners, Klaviyo specialists, copywriters, and Figma designers; translated business objectives into specialist briefs, decision owners, production sequences, and release gates. Improved basket economics for a nutrition brand by shifting from broad discounting to product education, bundles, and targeted thresholds (net AOV C$105 to C$109; contribution per eligible recipient +16% in matched period). Rebuilt replenishment for a skincare brand by coordinating product-specific timing and post-purchase guidance (90-day repeat purchase 17.8% to 20.6%). Addressed subscription churn by identifying unused product as a cancellation driver and improving product-led onboarding with skip/pause (60-day cancellation 22% to 17%). Planned segmented early-access and inventory-safe launch messaging using limited high-intent incentives rather

Took over a Klaviyo account with 8 flows, 12 segments, and 9 lists where ownership and customer path mapping were unclear. Reduced unexplained Shopify–Klaviyo order-value variance from 9.04% to approximately 2.40% during a 60-day takeover. Identified and controlled duplicate cart paths by documenting purpose, trigger, exclusions, and owner for revenue-critical flows. Expanded into a book of three accounts moving toward four by creating account plans, decision owners, calendars, and specialist briefs. When requested an immediate creative refresh, prioritized an audit and journey map first, aligning founders and ecommerce owners on decisions before briefing copy and design.