U

user1807379

Available to hire

Saya adalah Performance Marketer dengan pengalaman 3+ tahun yang fokus pada optimasi kampanye berbayar di Google Ads dan Meta Ads, khususnya untuk lead generation serta kampanye yang ROI-driven.

About

Saya adalah Performance Marketer dengan pengalaman 3+ tahun yang fokus pada optimasi kampanye berbayar di Google Ads dan Meta Ads, khususnya untuk lead generation serta kampanye yang ROI-driven. Saya merancang dan mengelola full-funnel campaigns (TOF, MOF, BOF) dengan tujuan mendorong conversion serta engagement, sambil menjaga efisiensi melalui penyesuaian bid dan pengujian kreatif (A/B testing).

Dalam pekerjaan saya, saya menangani implementasi tracking end-to-end dan memastikan atribusi konversi berjalan akurat menggunakan Pixel dan Google Tag Manager. Saya juga membangun strategi audience segmentation dan remarketing, menghasilkan pertumbuhan performa yang terukur (misalnya peningkatan ROAS dan penurunan CPL), serta mengoperasikan eksekusi e-commerce/digital ops termasuk pengelolaan backend Shopify dan aktivitas WhatsApp/SMS marketing untuk mendukung pipeline dari lead sampai pembelian.

  • 2 years' experience
  • Joined September 2026

Languages

  • EnglishFluent
  • BengaliFluent
  • HindiFluent

Industry experience

  • Healthcare
  • Retail
  • Education
  • Media & Entertainment
  • Professional Services
  • Software & Internet

More experts in Kolkata, India

Work experience· 6 roles

Senior Executive - Performance Marketing · Osh ea HerbalsDec 2025 – Nov 2025

Mengelola Google & Meta Ads dengan budget bulanan ₹7–8L, mengeksekusi kampanye full-funnel (TOF/MOF/BOF) untuk mendorong conversion dan engagement. Menangani end-to-end D2C operations termasuk pemrosesan order via Delivery, Shipprocket, dan Ekart. Mengelola backend Shopify (product listings, stock updates, SKUs/FG codes, dan review monitoring). Membuat laporan penjualan & inventori (FG codes) dan mengeksekusi WhatsApp serta SMS marketing melalui BitSpeed.

Digital Marketing Executive · Techno ExponentMar 2025 – Nov 2025 · 9 mos

Managed and optimized Google Ads & Meta Ads with an average monthly budget of over $3,000. Improved ROAS by ~15% through A/B testing, bid optimization, and advanced audience targeting. Implemented pixel tracking and used Google Tag Manager for conversion attribution and performance measurement.

Performance Marketing Senior Executive · Osh ea HerbalsFeb 2025 – Nov 2025 · 10 mos

Managed Google & Meta Ads with a monthly budget of ₹7–8L, executing full-funnel campaigns (TOF/MOF/BOF) to drive conversions and engagement. Handled end-to-end D2C operations including order processing and delivery partner coordination (Delhivery, Shiprocket, Ekart). Managed Shopify backend (product listings, stock updates, SKUs/FG codes) and monitored product and review-related activity. Created sales and inventory reports (FG codes) and supported WhatsApp and SMS marketing via Bitespeed.

Social Media Executive · CLIRNETDec 2023 – Feb 2025 · 1 yr 3 mos
Social Media Executive · CLIR NETDec 2023 – Feb 2025 · 1 yr 3 mos
Digital Marketing Intern · The Communique MediaJun 2023 – Dec 2023 · 7 mos

Education

MBA in Digital Marketing · BIBS, Kolkata2022 – 2024
B.Sc Computer Science (Hons.) · Ramakrishna Mission Vivekananda and a Centenary College2018 – 2022
MBA in Digital Marketing · BIBS Kolkata (CGPA - 7.02%)2022 – 2024
B.Sc Computer Science (CGPA - 7.31%) · Ramakrishna Mission Vivekananda and a Centenary College (So depur Higher Secondary)2018 – 2022

Certifications and awards

CDMP (Digital Marketing Institute Ireland) Certificate2022 – 2026
CDMP Certificate from DMI Ireland (Digital Marketing Institute Ireland)2022 – 2023
Multiple online certifications from esteemed platforms (Google, Meta, HubSpot, SEMrush, Twitter)2022 – 2023

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