Jesse Piorkowski

Led local SEO across 600+ locations, increasing portfolio-wide organic clicks by 16% within six months through Google Business Profile improvements, location-page optimization, and internal linking enhancements. Increased GBP engagement by 19% and raised listing accuracy to 97% within six months using Yext for profile optimization and NAP management. Built executive-facing dashboards (Looker Studio and Power BI) translating GSC/GA4/Ahrefs/Semrush insights into market-level SEO priorities and lead/ROI impact. Improved clicks by 12% across 30 priority landing pages and content assets via keyword targeting, search-intent alignment, and on-page optimization. Partnered with web and content teams to ship technical SEO changes, including schema, redirects, and canonical tag updates.

Improved brand citations across ChatGPT and Gemini by 24% within eight months using answer-first, structured content approaches. Increased organic and AI-search visibility by 31% YoY through semantic content clusters, search-intent optimization, and E-E-A-T-focused strategy. Reduced crawl and technical SEO errors by 22%–33% per site across five client websites by fixing indexation, redirect, canonical, internal-linking, and structured-data issues. Coordinated website migrations and launches using redirect mapping, crawl/indexation reviews, canonical validation, schema QA, and post-launch performance monitoring. Scaled programmatic SEO initiatives to increase long-tail organic traffic by 37% and expand lead-generation opportunities. Delivered monthly performance reporting and roadmaps across 12 client accounts; improved a client account’s ROI by 18% QoQ by connecting SEO and paid search performance to GA4 conversions and prioritizing higher-value search and landing-page opportunitie