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I am Mfon Okon, a digital marketing manager focused on performance, SEO, and analytics, with 8+ years of experience building growth programs end-to-end across Germany and Nigeria. I’ve owned tracking and attribution stacks (GA4, GTM, Adobe Analytics, Meta), planned and optimized paid campaigns on Meta, Google, and LinkedIn, and used data to guide decisions with marketing leadership and C-suite stakeholders. What I enjoy most is turning messy data into clear actions whether it’s improving GDPR consent handling, rebuilding lead-routing workflows in Salesforce, or scaling multi-channel content operations across newsletters, blogs, and social. I work confidently with autonomy across international, cross-cultural teams, and I bring a go-to-market mindset that connects strategy, measurement, and execution from first campaign setup to ongoing optimization.…I am Mfon Okon, a digital marketing manager focused on performance, SEO, and analytics, with 8+ years of experience building growth programs end-to-end across Germany and Nigeria. I’ve owned tracking and attribution stacks (GA4, GTM, Adobe Analytics, Meta), planned and optimized paid campaigns on Meta, Google, and LinkedIn, and used data to guide decisions with marketing leadership and C-suite stakeholders. What I enjoy most is turning messy data into clear actions whether it’s improving GDPR consent handling, rebuilding lead-routing workflows in Salesforce, or scaling multi-channel content operations across newsletters, blogs, and social. I work confidently with autonomy across international, cross-cultural teams, and I bring a go-to-market mindset that connects strategy, measurement, and execution from first campaign setup to ongoing optimization.

MFON OKON

Digital Marketer, SEO Expert, Performance Marketer, +3

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I am Mfon Okon, a digital marketing manager focused on performance, SEO, and analytics, with 8+ years of experience building growth programs end-to-end across Germany and Nigeria. I’ve owned tracking and attribution stacks (GA4, GTM, Adobe Analytics, Meta), planned and optimized paid campaigns on Meta, Google, and LinkedIn, and used data to guide decisions with marketing leadership and C-suite stakeholders. What I enjoy most is turning messy data into clear actions whether it’s improving GDPR consent handling, rebuilding lead-routing workflows in Salesforce, or scaling multi-channel content operations across newsletters, blogs, and social. I work confidently with autonomy across international, cross-cultural teams, and I bring a go-to-market mindset that connects strategy, measurement, and execution from first campaign setup to ongoing optimization.…I am Mfon Okon, a digital marketing manager focused on performance, SEO, and analytics, with 8+ years of experience building growth programs end-to-end across Germany and Nigeria. I’ve owned tracking and attribution stacks (GA4, GTM, Adobe Analytics, Meta), planned and optimized paid campaigns on Meta, Google, and LinkedIn, and used data to guide decisions with marketing leadership and C-suite stakeholders. What I enjoy most is turning messy data into clear actions whether it’s improving GDPR consent handling, rebuilding lead-routing workflows in Salesforce, or scaling multi-channel content operations across newsletters, blogs, and social. I work confidently with autonomy across international, cross-cultural teams, and I bring a go-to-market mindset that connects strategy, measurement, and execution from first campaign setup to ongoing optimization.

Available to hire

I am Mfon Okon, a digital marketing manager focused on performance, SEO, and analytics, with 8+ years of experience building growth programs end-to-end across Germany and Nigeria. I’ve owned tracking and attribution stacks (GA4, GTM, Adobe Analytics, Meta), planned and optimized paid campaigns on Meta, Google, and LinkedIn, and used data to guide decisions with marketing leadership and C-suite stakeholders.

What I enjoy most is turning messy data into clear actions whether it’s improving GDPR consent handling, rebuilding lead-routing workflows in Salesforce, or scaling multi-channel content operations across newsletters, blogs, and social. I work confidently with autonomy across international, cross-cultural teams, and I bring a go-to-market mindset that connects strategy, measurement, and execution from first campaign setup to ongoing optimization.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

German

Advanced

Work Experience

Founder (Independent Content & Growth Project) at The Altered Journal

June 1, 2026 - Present

Founded and runs a multi-channel content operation including a weekly newsletter, long-form blog, and social presence across Instagram and TikTok. Owned the full technical and legal setup (domain, hosting, GA4/GTM tracking, SEO metadata, and compliance documentation) and manages end-to-end execution of content strategy.

Go-To-Market & Campaign Strategy — Capstone Project at TS Academy

January 1, 2026 - May 31, 2026

Built a full go-to-market strategy for a consumer brand relaunch, including Meta and Google Ads planning, audience segmentation, UTM tracking architecture, and a performance metrics framework. Planned and executed two end-to-end live campaigns covering tracking setup, performance analysis, and optimization. Created a CPA-justified paid acquisition framework by modeling target cost per acquisition against product margin and ROAS thresholds before committing spend.

Capstone Project — Product & Digital Marketing Programme (Go-To-Market & Campaign Strategy) at TS Academy

January 1, 2026 - May 31, 2026

Built a full go-to-market strategy for a consumer brand relaunch, including Meta and Google Ads planning, audience segmentation, UTM tracking architecture, and a performance metrics framework. Planned and executed two live end-to-end campaigns with tracking setup, performance analysis, and optimization; graded outcome 78%. Created a CPA-justified paid acquisition framework by modeling target CPA against product margin and ROAS thresholds before committing spend.

Digital Analytics & Tracking Manager at sonnen GmbH

May 1, 2021 - August 31, 2024

Owned end-to-end marketing analytics and tracking across B2B and B2C channels, reporting to senior marketing leadership and the C-suite. Implemented paid channel tracking for Meta Ads, Google Ads, and LinkedIn Ads using conversion pixels and Meta CAPI, and managed GA4, Google Tag Manager, and Adobe Analytics with an event design and tracking plan approach. Built C-suite Tableau dashboards for acquisition KPIs and ensured GDPR-compliant consent handling across multiple websites. Rebuilt campaign construction and lead-routing workflows across Salesforce and the MarTech stack to improve attribution accuracy and marketing database quality.

Digital Marketing Associate at BOXXPORT.com

July 1, 2019 - April 30, 2021

First marketing hire and builder of digital marketing and analytics infrastructure from scratch, including GA, GTM, and Search Console to enable SEO measurement. Improved organic sessions by 19.9% and new users by 10.96% within three months through data-informed SEO and content optimization. Drove CRO-focused homepage redesign by building an analytics-backed business case and shipping the changes end to end.

Business Intelligence & Marketing Analyst at LOTUS Containers Group

March 1, 2019 - July 31, 2019

Designed a data-informed marketing plan and launch schedule for a new digital platform, aligning commercial strategy across functions.

Account Officer — Marketing & Sales at Access Bank Plc

July 1, 2014 - August 31, 2017

Managed SME and individual client portfolios, exceeding growth targets by 150% through relationship management and data-driven cross-selling.

Education

Product & Digital Marketing Programme at TS Academy

January 1, 2026 - May 31, 2026

Data Analytics Consultant Programme at SPICED Academy & Neuefische

October 1, 2024 - January 31, 2025

Master of Business Administration (MBA) at Hamburg School of Business Administration

January 1, 2018 - December 31, 2020

BSc Computer Information Systems at Babcock University

January 1, 2008 - December 31, 2012

German Language (B1) & Einbürgerung Certification at Berlin

January 1, 2025 - December 31, 2025

Product & Digital Marketing Programme at TS Academy

January 1, 2026 - May 31, 2026

Data Analytics Consultant Programme at SPICED Academy & Neuefische

October 1, 2024 - January 31, 2025

Master of Business Administration (MBA) at Hamburg School of Business Administration

January 1, 2018 - December 31, 2020

BSc Computer Information Systems at Babcock University

January 1, 2008 - December 31, 2012

German Language (B1) & Einbürgerung Certification at Berlin (certified 2025)

January 1, 2025 - December 31, 2025

Qualifications

Data Analytics Consultant Programme (SQL, Python, dbt, A/B testing methodology)

October 1, 2024 - January 31, 2025

German Language (B1) & Einbürgerung Certification

January 1, 2025 - December 31, 2025

Product & Digital Marketing Programme

January 1, 2026 - May 31, 2026

Data Analytics Consultant Programme

October 1, 2024 - January 31, 2025

German Language (B1) & Einbürgerung Certification

January 1, 2025 - December 31, 2025

Industry Experience

Energy & Utilities, Financial Services, Software & Internet, Transportation & Logistics, Media & Entertainment, Retail, Professional Services, Other, Consumer Goods