MFON OKON
I am Mfon Okon, a digital marketing manager focused on performance, SEO, and analytics, with 8+ years of experience building growth programs end-to-end across Germany and Nigeria.
About
I am Mfon Okon, a digital marketing manager focused on performance, SEO, and analytics, with 8+ years of experience building growth programs end-to-end across Germany and Nigeria. I’ve owned tracking and attribution stacks (GA4, GTM, Adobe Analytics, Meta), planned and optimized paid campaigns on Meta, Google, and LinkedIn, and used data to guide decisions with marketing leadership and C-suite stakeholders.
What I enjoy most is turning messy data into clear actions whether it’s improving GDPR consent handling, rebuilding lead-routing workflows in Salesforce, or scaling multi-channel content operations across newsletters, blogs, and social. I work confidently with autonomy across international, cross-cultural teams, and I bring a go-to-market mindset that connects strategy, measurement, and execution from first campaign setup to ongoing optimization.
- 9 years' experience
- Joined September 2026
Skills· 14
Languages
- EnglishFluent
- GermanAdvanced
Industry experience
- Energy & Utilities
- Financial Services
- Software & Internet
- Transportation & Logistics
- Media & Entertainment
- Retail
- Professional Services
- Other
- Consumer Goods
Work experience· 7 roles
Founded and runs a multi-channel content operation including a weekly newsletter, long-form blog, and social presence across Instagram and TikTok. Owned the full technical and legal setup (domain, hosting, GA4/GTM tracking, SEO metadata, and compliance documentation) and manages end-to-end execution of content strategy.
Built a full go-to-market strategy for a consumer brand relaunch, including Meta and Google Ads planning, audience segmentation, UTM tracking architecture, and a performance metrics framework. Planned and executed two end-to-end live campaigns covering tracking setup, performance analysis, and optimization. Created a CPA-justified paid acquisition framework by modeling target cost per acquisition against product margin and ROAS thresholds before committing spend.
Built a full go-to-market strategy for a consumer brand relaunch, including Meta and Google Ads planning, audience segmentation, UTM tracking architecture, and a performance metrics framework. Planned and executed two live end-to-end campaigns with tracking setup, performance analysis, and optimization; graded outcome 78%. Created a CPA-justified paid acquisition framework by modeling target CPA against product margin and ROAS thresholds before committing spend.
Education· 10
Certifications and awards· 5
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