IRAM ANSARI

Owned end-to-end marketing execution: strategy, SEO-centric content, social media, digital campaigns, and lead generation. Used AI tools (ChatGPT, Canva AI, Google Flow/Veo) alongside established workflows to create faster website/blog/video scripts and social content while maintaining brand consistency. Applied research, analytics, and trend analysis to refine campaign messaging and targeting. Coordinated cross-functional teams to ensure consistent brand communication and supported marketing operations by refining content/campaign workflows and CRM-based customer engagement to strengthen marketing automation. Produced marketing materials such as whitepapers and investment pitches tailored to target audiences. Contributed to and co-authored health-focused research published in Times of India and Express Healthcare, aligned with AMFAH’s hospital dehumidifier donation initiative during COVID-19.

Managed social media and Google Ads activity and developed targeted content strategies for a US-based weight-management company. Adapted content approach to meet sensitive regulatory requirements, enabling approval for the brand’s first promotional campaign. Created campaign content and supported day-to-day digital marketing execution.

Managed digital marketing and content activities for a UK-based IT/data-protection business. Built SEO-centric blog and WordPress website content to improve organic visibility, search rankings, and lead capture. Introduced website pop-up features to increase organic lead generation within budget constraints. Created and managed content across blogs, website pages, and marketing channels to maintain consistent messaging across touchpoints.