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I’m Santiago Martínez López, a marketing manager and digital strategist with 9+ years of experience focused on content strategy and organic growth on social media. I’ve led marketing teams across hospitality, music, technology, and B2B, and I’m especially comfortable bridging strategy and execution—from creative direction and copywriting to video editing, AI-assisted production workflows, and performance measurement. Since 2024, I run my own consultancy (Mapeka Media) working with clients in Spain and the United States. I help businesses plan editorial calendars, produce engaging content (including reels and podcasts), manage communities, and rebuild websites when needed—always backed by monthly reporting and clear recommendations. My goal is to join a permanent marketing role in Madrid where I can keep driving sustainable growth through great content and measurable results.…I’m Santiago Martínez López, a marketing manager and digital strategist with 9+ years of experience focused on content strategy and organic growth on social media. I’ve led marketing teams across hospitality, music, technology, and B2B, and I’m especially comfortable bridging strategy and execution—from creative direction and copywriting to video editing, AI-assisted production workflows, and performance measurement. Since 2024, I run my own consultancy (Mapeka Media) working with clients in Spain and the United States. I help businesses plan editorial calendars, produce engaging content (including reels and podcasts), manage communities, and rebuild websites when needed—always backed by monthly reporting and clear recommendations. My goal is to join a permanent marketing role in Madrid where I can keep driving sustainable growth through great content and measurable results.

Santiago Martínez López

Digital Marketer, Social Media Manager, Content Strategist, +2

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I’m Santiago Martínez López, a marketing manager and digital strategist with 9+ years of experience focused on content strategy and organic growth on social media. I’ve led marketing teams across hospitality, music, technology, and B2B, and I’m especially comfortable bridging strategy and execution—from creative direction and copywriting to video editing, AI-assisted production workflows, and performance measurement. Since 2024, I run my own consultancy (Mapeka Media) working with clients in Spain and the United States. I help businesses plan editorial calendars, produce engaging content (including reels and podcasts), manage communities, and rebuild websites when needed—always backed by monthly reporting and clear recommendations. My goal is to join a permanent marketing role in Madrid where I can keep driving sustainable growth through great content and measurable results.…I’m Santiago Martínez López, a marketing manager and digital strategist with 9+ years of experience focused on content strategy and organic growth on social media. I’ve led marketing teams across hospitality, music, technology, and B2B, and I’m especially comfortable bridging strategy and execution—from creative direction and copywriting to video editing, AI-assisted production workflows, and performance measurement. Since 2024, I run my own consultancy (Mapeka Media) working with clients in Spain and the United States. I help businesses plan editorial calendars, produce engaging content (including reels and podcasts), manage communities, and rebuild websites when needed—always backed by monthly reporting and clear recommendations. My goal is to join a permanent marketing role in Madrid where I can keep driving sustainable growth through great content and measurable results.

Available to hire

I’m Santiago Martínez López, a marketing manager and digital strategist with 9+ years of experience focused on content strategy and organic growth on social media. I’ve led marketing teams across hospitality, music, technology, and B2B, and I’m especially comfortable bridging strategy and execution—from creative direction and copywriting to video editing, AI-assisted production workflows, and performance measurement.

Since 2024, I run my own consultancy (Mapeka Media) working with clients in Spain and the United States. I help businesses plan editorial calendars, produce engaging content (including reels and podcasts), manage communities, and rebuild websites when needed—always backed by monthly reporting and clear recommendations. My goal is to join a permanent marketing role in Madrid where I can keep driving sustainable growth through great content and measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Fluent

Work Experience

Marketing Manager (interim cover) at BrandCrops

January 1, 2024 - December 31, 2024

Produced a webinar with 300+ registrations in one week and 50+ qualified leads. Designed, equipped and launched the company’s official podcast studio. Reactivated Twitter and LinkedIn with +70% and +50% growth respectively. Cleaned up and processed 1,000 contacts in the database.

Founder & Marketing Director at Mapeka Media

January 1, 2024 - Present

Own digital marketing and social media consultancy for 12+ clients in Spain and the U.S. Led account strategy (editorial calendars, content production, video editing, community management, creative direction and coordination of collaborators). Built workflows using AI tools for prompting, image generation, script support and analytical reporting. Produced monthly performance reports with comparative analysis, attribution of results and strategic recommendations. Designed and relaunched corporate websites on Wix for multiple clients.

Digital Marketing Manager at Digital Group

January 1, 2023 - January 1, 2024

Relaunched the corporate website and rewrote brand copy. Wrote 20+ blog articles driving a 30% increase in website traffic. Ran HubSpot email campaigns for 1,500+ contacts. Used Google Analytics 4 for performance tracking of web and blog content. Produced industry reports using Statista, Comscore and Sistrix.

Marketing Manager at Appetite Creative

January 1, 2022 - December 31, 2022

Led the marketing department with a team of 4. Generated 300+ B2B leads and delivered 3 webinars. Reactivated corporate social media, increasing engagement by +85%. Represented the company at industry trade fairs, generating 50+ in-person leads.

Marketing Manager at Voltereta Records

January 1, 2021 - December 31, 2022

Managed paid campaigns on Meta Ads and Google Ads to promote concerts and releases. Achieved 5 sold-out concerts out of 8 scheduled through digital campaigns. Relaunched websites for the label and the band Taburete. Increased followers and engagement by +50% and secured partnerships with brands such as Vicio.

Social Media Manager / Community Manager at VA Locator

January 1, 2021 - January 1, 2025

Managed social media and produced organic content for 5 international businesses. Achieved +100% in interactions and +80% in followers from baseline. Generated 300+ qualified leads and increased website traffic by an average +75%. Supported website recovery and relaunches to improve Google rankings.

Digital Marketing Assistant at Warner Music Spain

January 1, 2019 - December 31, 2020

Coordinated Madrid launch event for Mac Miller’s posthumous album. Supported corporate social media operations and development of the K-Pop catalogue in Spain. Produced weekly internal newsletters with data analysis.

Content Coordinator & Writer at Cusica

January 1, 2016 - December 31, 2018

Wrote articles, interviews and press releases for Venezuela’s leading music platform. Covered national and international events and coordinated the editorial team.