Santiago Martínez López
I’m Santiago Martínez López, a marketing manager and digital strategist with 9+ years of experience focused on content strategy and organic growth on social media.
About
I’m Santiago Martínez López, a marketing manager and digital strategist with 9+ years of experience focused on content strategy and organic growth on social media. I’ve led marketing teams across hospitality, music, technology, and B2B, and I’m especially comfortable bridging strategy and execution—from creative direction and copywriting to video editing, AI-assisted production workflows, and performance measurement.
Since 2024, I run my own consultancy (Mapeka Media) working with clients in Spain and the United States. I help businesses plan editorial calendars, produce engaging content (including reels and podcasts), manage communities, and rebuild websites when needed—always backed by monthly reporting and clear recommendations. My goal is to join a permanent marketing role in Madrid where I can keep driving sustainable growth through great content and measurable results.
- 10 years' experience
- Joined September 2026
Skills· 16
Languages
- Spanish; CastilianFluent
- EnglishFluent
Industry experience
- Media & Entertainment
- Professional Services
- Financial Services
- Travel & Hospitality
- Healthcare
- Other
- Software & Internet
Work experience· 8 roles
Produced a webinar with 300+ registrations in one week and 50+ qualified leads. Designed, equipped and launched the company’s official podcast studio. Reactivated Twitter and LinkedIn with +70% and +50% growth respectively. Cleaned up and processed 1,000 contacts in the database.
Own digital marketing and social media consultancy for 12+ clients in Spain and the U.S. Led account strategy (editorial calendars, content production, video editing, community management, creative direction and coordination of collaborators). Built workflows using AI tools for prompting, image generation, script support and analytical reporting. Produced monthly performance reports with comparative analysis, attribution of results and strategic recommendations. Designed and relaunched corporate websites on Wix for multiple clients.
Relaunched the corporate website and rewrote brand copy. Wrote 20+ blog articles driving a 30% increase in website traffic. Ran HubSpot email campaigns for 1,500+ contacts. Used Google Analytics 4 for performance tracking of web and blog content. Produced industry reports using Statista, Comscore and Sistrix.
Education
Hire Santiago Martínez López today
Post a job and invite Santiago, or contact them directly. No hidden commission.