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I’m Carla Thomas, a freelance editor and writer based in Vancouver, and I’ve built long-standing relationships with clients across content agencies, corporate teams, global media brands, and non-profits. I enjoy turning research and ideas into clear, audience-ready stories—whether it’s editorial and brand content, web copy, press releases, or social media materials. Over the years, I’ve led editorial and digital content strategies, guided production schedules to meet tight deadlines, and collaborated closely with multidisciplinary teams. From long-form features to advertorials (digital and print), I bring a strong mix of writing, editing, SEO, and performance-minded content planning—plus the flexibility to help projects move from concept to publication smoothly.…I’m Carla Thomas, a freelance editor and writer based in Vancouver, and I’ve built long-standing relationships with clients across content agencies, corporate teams, global media brands, and non-profits. I enjoy turning research and ideas into clear, audience-ready stories—whether it’s editorial and brand content, web copy, press releases, or social media materials. Over the years, I’ve led editorial and digital content strategies, guided production schedules to meet tight deadlines, and collaborated closely with multidisciplinary teams. From long-form features to advertorials (digital and print), I bring a strong mix of writing, editing, SEO, and performance-minded content planning—plus the flexibility to help projects move from concept to publication smoothly.

Carla Florence Thomas

Writer, SEO Expert, Content Producer, +1

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I’m Carla Thomas, a freelance editor and writer based in Vancouver, and I’ve built long-standing relationships with clients across content agencies, corporate teams, global media brands, and non-profits. I enjoy turning research and ideas into clear, audience-ready stories—whether it’s editorial and brand content, web copy, press releases, or social media materials. Over the years, I’ve led editorial and digital content strategies, guided production schedules to meet tight deadlines, and collaborated closely with multidisciplinary teams. From long-form features to advertorials (digital and print), I bring a strong mix of writing, editing, SEO, and performance-minded content planning—plus the flexibility to help projects move from concept to publication smoothly.…I’m Carla Thomas, a freelance editor and writer based in Vancouver, and I’ve built long-standing relationships with clients across content agencies, corporate teams, global media brands, and non-profits. I enjoy turning research and ideas into clear, audience-ready stories—whether it’s editorial and brand content, web copy, press releases, or social media materials. Over the years, I’ve led editorial and digital content strategies, guided production schedules to meet tight deadlines, and collaborated closely with multidisciplinary teams. From long-form features to advertorials (digital and print), I bring a strong mix of writing, editing, SEO, and performance-minded content planning—plus the flexibility to help projects move from concept to publication smoothly.

Available to hire

I’m Carla Thomas, a freelance editor and writer based in Vancouver, and I’ve built long-standing relationships with clients across content agencies, corporate teams, global media brands, and non-profits. I enjoy turning research and ideas into clear, audience-ready stories—whether it’s editorial and brand content, web copy, press releases, or social media materials.

Over the years, I’ve led editorial and digital content strategies, guided production schedules to meet tight deadlines, and collaborated closely with multidisciplinary teams. From long-form features to advertorials (digital and print), I bring a strong mix of writing, editing, SEO, and performance-minded content planning—plus the flexibility to help projects move from concept to publication smoothly.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

French

Advanced

Spanish; Castilian

Intermediate

Work Experience

Editor at Liv Media (Hong Kong)

October 1, 2018 - January 1, 2023

As editor of Liv Magazine, led a collaborative creative team covering the city’s health and wellness landscape, including sustainability, ecotourism, fitness, nutrition, and mental and emotional wellbeing, as well as broader global industry trends. Responsibilities included conceptualizing and executing original content and an editorial calendar aligned with the brand, assigning and editing articles produced by freelance contributors, managing time-sensitive production planning, overseeing a team of writers, designers, photographers, marketers, and social media managers to completion, and leading the company’s digital content strategy for social media.

Freelance Editor & Writer at Self-Employed

October 1, 2018 - Present

Long-standing freelance work supporting clients across editorial, advertorial (digital and print), brand materials, social media, web copy, press releases, research, SEO, and more. Experienced in producing and editing content under tight deadlines, collaborating with diverse creative teams, and delivering consistent editorial quality across projects. Notable multi-year partners include Cathay Pacific, Malaysia Airlines, Tatler, South China Morning Post, Study Abroad Foundation, and global content agencies such as Ink Global, Cedar Communications, and Springer Creative.

Senior Digital Editor at Forbes Media (Hong Kong)

April 1, 2016 - August 1, 2018

Worked within a large cross-functional team (including journalists, editors, producers, video creators, art directors, copywriters, marketers, strategists, and developers) with contributors and collaborators across the US, Europe, India, China, Australia, and more. Managed a large team of active contributors (up to 200) and analyzed content performance metrics to drive web traffic and engagement. Planned intelligent content strategies to grow monthly output significantly, set quality standards for freelancers, collaborated on special projects (including travel across Asia for video packages), moderated panels at Forbes 30 Under 30 submissions, and led the intern program by liaising with journalism programs, interviewing applicants, and mentoring interns.

Educational Editor at ALO7 (Shanghai)

July 1, 2015 - April 1, 2016

Editor and content creator for one of China’s largest ELT (English Language Teaching) platforms. Wrote, proofread, and copy-edited curriculum materials and classroom resources, often working with a team of Chinese developers and education specialists to complete time-based projects for learning content used by a large user base.

Regional Editor (China & East Asia) at The Culture Trip (Shanghai)

July 1, 2015 - March 1, 2016

Regional editor for China and East Asia contributors for The Culture Trip, a popular online travel and culture platform. Led the launch for East Asia, including recruiting writers, creators, and local partners for East Asia travel content. Managed content planning, editing, writing, social media, newsletters, community outreach, event planning, and related initiatives during the brand’s startup phase.