Carla Florence Thomas

As editor of Liv Magazine, led a collaborative creative team covering the city’s health and wellness landscape, including sustainability, ecotourism, fitness, nutrition, and mental and emotional wellbeing, as well as broader global industry trends. Responsibilities included conceptualizing and executing original content and an editorial calendar aligned with the brand, assigning and editing articles produced by freelance contributors, managing time-sensitive production planning, overseeing a team of writers, designers, photographers, marketers, and social media managers to completion, and leading the company’s digital content strategy for social media.

Long-standing freelance work supporting clients across editorial, advertorial (digital and print), brand materials, social media, web copy, press releases, research, SEO, and more. Experienced in producing and editing content under tight deadlines, collaborating with diverse creative teams, and delivering consistent editorial quality across projects. Notable multi-year partners include Cathay Pacific, Malaysia Airlines, Tatler, South China Morning Post, Study Abroad Foundation, and global content agencies such as Ink Global, Cedar Communications, and Springer Creative.

Worked within a large cross-functional team (including journalists, editors, producers, video creators, art directors, copywriters, marketers, strategists, and developers) with contributors and collaborators across the US, Europe, India, China, Australia, and more. Managed a large team of active contributors (up to 200) and analyzed content performance metrics to drive web traffic and engagement. Planned intelligent content strategies to grow monthly output significantly, set quality standards for freelancers, collaborated on special projects (including travel across Asia for video packages), moderated panels at Forbes 30 Under 30 submissions, and led the intern program by liaising with journalism programs, interviewing applicants, and mentoring interns.