VERENA SPERL
I’m Verena Sperl, a people-first marketing and brand experience professional who loves fast-paced, creative environments where culture, brands, and audiences come together.
About
I’m Verena Sperl, a people-first marketing and brand experience professional who loves fast-paced, creative environments where culture, brands, and audiences come together. I’ve supported high-energy live events and experiential activations, including Formula 1 and AFL, while also creating social content that helps brands show up consistently and authentically.
I enjoy translating big ideas into hands-on moments—whether coordinating onsite experiences, engaging fans and guests, or developing digital content that strengthens brand storytelling. With a background spanning premium hospitality, brand activations, and marketing communications, I bring a collaborative, adaptable approach, strong organisation, and an international perspective that helps me connect with diverse audiences.
- 4 years' experience
- Joined September 2026
Languages
- GermanFluent
- EnglishFluent
- ItalianIntermediate
- Spanish; CastilianIntermediate
Industry experience
- Media & Entertainment
- Travel & Hospitality
- Retail
- Financial Services
- Education
Work experience· 8 roles
Represented a consumer brand at an AFL event in Melbourne, engaging diverse audiences in a high-energy sporting environment. Supported fan interaction, onsite activations, and event operations while helping create engaging brand experiences and strengthen consumer connections throughout the event.
Created engaging health and wellness-focused content for HealthLab, supporting brand storytelling and digital communication across social media channels. Developed creative concepts and visual content aligned with the brand’s identity to strengthen audience engagement and deliver consistent, authentic experiences.
Led marketing and communications initiatives across digital channels, supporting brand positioning, content development, and stakeholder engagement. Developed and coordinated marketing materials and communications aligned with business objectives to strengthen brand visibility and deliver clear, consistent messaging.
Education
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