I’m Patricia Mahfoud, a Senior/Performance-focused Account Manager and Digital Marketing Lead based in Beirut, helping brands turn ambitious growth goals into measurable results across e-commerce, paid media, content, and AI-enabled marketing. I lead client strategy end-to-end—onboarding, internal handoffs, campaign direction, and cross-functional delivery—while partnering with specialist teams to keep performance on track through clear KPIs and ongoing optimization. My background blends communications and visual arts with hands-on marketing execution, including social media and website content strategy (Instagram, LinkedIn, and web channels), paid media planning (with Meta Ads), and KPI analysis to identify bottlenecks and next actions. I also enjoy building creative direction across messaging and positioning, coordinating production and digital creatives, and supporting lead generation and pipeline growth—so clients don’t just launch campaigns, they achieve sustainable traction.…I’m Patricia Mahfoud, a Senior/Performance-focused Account Manager and Digital Marketing Lead based in Beirut, helping brands turn ambitious growth goals into measurable results across e-commerce, paid media, content, and AI-enabled marketing. I lead client strategy end-to-end—onboarding, internal handoffs, campaign direction, and cross-functional delivery—while partnering with specialist teams to keep performance on track through clear KPIs and ongoing optimization. My background blends communications and visual arts with hands-on marketing execution, including social media and website content strategy (Instagram, LinkedIn, and web channels), paid media planning (with Meta Ads), and KPI analysis to identify bottlenecks and next actions. I also enjoy building creative direction across messaging and positioning, coordinating production and digital creatives, and supporting lead generation and pipeline growth—so clients don’t just launch campaigns, they achieve sustainable traction.WWWW…