SR

Sureka Raveendhran

Available to hire

I’m a Product Designer with 7 years of experience working across startups and enterprise environments, blending UX research, wireframing, prototyping, and design systems to solve complex, data-heavy problems.

About

I’m a Product Designer with 7 years of experience working across startups and enterprise environments, blending UX research, wireframing, prototyping, and design systems to solve complex, data-heavy problems. I’ve designed end-to-end user experiences for ERP workflows in domains like manufacturing, oil & gas, and configuration management, helping teams turn user needs into clear, scalable product patterns.

I also bring a strong CRO/SEO mindset to design decisions—especially from my earlier work as a UX Engineer where I built SEO-friendly information architecture, optimized landing pages and forms, and collaborated on A/B testing using analytics signals to improve conversion and reduce bounce rate. I enjoy partnering closely with developers and stakeholders through workshops and prototypes, ensuring the rationale behind design choices stays aligned from discovery to delivery.

  • 6 years' experience
  • Joined September 2026

Industry experience

  • Software & Internet
  • Education
  • Manufacturing
  • Energy & Utilities
  • Retail
  • Computers & Electronics
  • Financial Services
  • Professional Services
  • Other

Work experience· 11 roles

Senior UX Designer · IFSMay 2024 – Aug 2026 · 2 yrs 4 mos

Led interaction design, wireframing, and user flow creation for high-complexity, data-heavy ERP workflows across multiple industry domains (manufacturing, oil & gas, apparel, configuration management). Contributed to the design system by creating reusable components and patterns to maintain consistency across a multi-module enterprise product suite. Planned and conducted usability testing and user research to validate design decisions and identify improvements. Communicated design intent through prototypes, driving alignment on user experience goals with cross-functional stakeholders. Facilitated workshops to strengthen collaboration between developers and designers, particularly for service industry initiatives.

Senior UX Designer · Ledin interaction designMay 2024 – Aug 2026 · 2 yrs 4 mos

Led interaction design, wireframing, and user flow creation for high-complexity, data-heavy ERP workflows across multiple industries (manufacturing, oil & gas, apparel, configuration management). Contributed to a reusable component and pattern system to ensure consistency across multi-module enterprise product suites. Planned and conducted usability testing and user research to validate design decisions and identify improvement opportunities; communicated design rationale to stakeholders through prototypes; facilitated workshops to support close collaboration between developers and designers.

Senior UX Designer · Ledin interactionMay 2024 – Aug 2026 · 2 yrs 4 mos

Designed interaction design, wireframes, and user flows for high-complexity, data-heavy ERP workflows across manufacturing, oil & gas, apparel, and configuration management. Contributed to design systems by creating reusable components and patterns to ensure consistency across multi-module product suites. Planned and conducted usability testing and user research to validate design decisions and identify improvements. Communicated design intent and rationale to stakeholders via prototypes, supporting cross-functional alignment on UX goals. Facilitated workshops to strengthen collaboration between developers and designers.

Software Engineer – UX · FortudeApr 2022 – Apr 2024 · 2 yrs 1 mo
Software Engineer – UX · Ledin interaction designApr 2022 – Apr 2024 · 2 yrs 1 mo
Software Engineer – UX · ForthudeApr 2022 – Apr 2024 · 2 yrs 1 mo
User Experience Engineer · Pure SEONov 2021 – Mar 2022 · 5 mos
UX Designer · MoodforCode (Pvt) LtdFeb 2020 – Nov 2021 · 1 yr 10 mos

Education

BSc in Information Systems · University of Colombo School of Computing, University of Colombo2017 – 2020
BSc in Information Systems · University of Colombo School of Computing, University of Colombo2017 – 2020
BSc in Information Systems · University of Colombo School of Computing, University of Colombo2017 – 2020

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