Erin Visagie

Founded and managed a personal publication exploring travel, fashion, branding, and culture. Produced long-form features, personal essays, and interviews with designers and creatives from concept through publication while building an independent audience.

Wrote thoughtful opinion pieces and personal essays on topics affecting young Australians, including cost of living. Pitched original story ideas designed to encourage conversation and community engagement.

Produced engaging, conversion-focused content across Lovisa’s global digital ecosystem, including websites, blogs, email marketing, SMS, push notifications, product descriptions, and digital campaign assets. Wrote editorial-style blog content on fashion trends, styling advice, and seasonal campaigns, integrating SEO best practice while maintaining brand storytelling. Managed and evolved Lovisa’s annual content calendar, aligning global campaigns, product launches, seasonal events, and customer lifecycle communications across multiple regions. Optimised thousands of product descriptions using SEO best practice while preserving consistent brand voice for international markets and marketplace partners. Collaborated cross-functionally with Digital Marketing, CRM, Ecommerce, Buying, Social Media, and Design teams to deliver integrated campaigns within tight deadlines. Proofread, edited, and quality assured digital content for accuracy, consistency, and factual integrity. Analysed conten