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Hi, I’m Sandra Natania Wijaya, a Growth & Marketing Operations professional based in Bali, Indonesia. I connect marketing execution with lead generation, CRM, customer journeys, sales support, and revenue growth—turning strategy into measurable outcomes across startups and growing businesses. I’ve built and managed CRM and lead pipelines, improved conversion journeys through A/B testing and customer feedback, and led multi-channel campaigns with a strong focus on tracking and optimization. From running workshop and community growth initiatives to coordinating social media and paid campaigns, I enjoy collaborating cross-functionally and driving qualified leads, engagement, and revenue through repeatable systems.…Hi, I’m Sandra Natania Wijaya, a Growth & Marketing Operations professional based in Bali, Indonesia. I connect marketing execution with lead generation, CRM, customer journeys, sales support, and revenue growth—turning strategy into measurable outcomes across startups and growing businesses. I’ve built and managed CRM and lead pipelines, improved conversion journeys through A/B testing and customer feedback, and led multi-channel campaigns with a strong focus on tracking and optimization. From running workshop and community growth initiatives to coordinating social media and paid campaigns, I enjoy collaborating cross-functionally and driving qualified leads, engagement, and revenue through repeatable systems.

Sandra Natania Wijaya

Growth Marketer, Marketing Analyst, Performance Marketer

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Hi, I’m Sandra Natania Wijaya, a Growth & Marketing Operations professional based in Bali, Indonesia. I connect marketing execution with lead generation, CRM, customer journeys, sales support, and revenue growth—turning strategy into measurable outcomes across startups and growing businesses. I’ve built and managed CRM and lead pipelines, improved conversion journeys through A/B testing and customer feedback, and led multi-channel campaigns with a strong focus on tracking and optimization. From running workshop and community growth initiatives to coordinating social media and paid campaigns, I enjoy collaborating cross-functionally and driving qualified leads, engagement, and revenue through repeatable systems.…Hi, I’m Sandra Natania Wijaya, a Growth & Marketing Operations professional based in Bali, Indonesia. I connect marketing execution with lead generation, CRM, customer journeys, sales support, and revenue growth—turning strategy into measurable outcomes across startups and growing businesses. I’ve built and managed CRM and lead pipelines, improved conversion journeys through A/B testing and customer feedback, and led multi-channel campaigns with a strong focus on tracking and optimization. From running workshop and community growth initiatives to coordinating social media and paid campaigns, I enjoy collaborating cross-functionally and driving qualified leads, engagement, and revenue through repeatable systems.

Available to hire

Hi, I’m Sandra Natania Wijaya, a Growth & Marketing Operations professional based in Bali, Indonesia. I connect marketing execution with lead generation, CRM, customer journeys, sales support, and revenue growth—turning strategy into measurable outcomes across startups and growing businesses.

I’ve built and managed CRM and lead pipelines, improved conversion journeys through A/B testing and customer feedback, and led multi-channel campaigns with a strong focus on tracking and optimization. From running workshop and community growth initiatives to coordinating social media and paid campaigns, I enjoy collaborating cross-functionally and driving qualified leads, engagement, and revenue through repeatable systems.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Business Operations & Founder’s Associate at Bali Business & Lifestyle Consulting

November 1, 2025 - Present

Generate US$8,000+ in revenue across workshops and coaching within two months by launching new offers, improving workshop conversion, and executing growth initiatives. Execute 24 workshops that generated 150+ qualified leads, handling marketing, partnerships, attendee journeys, follow-ups, and conversion actions. Built and maintained a CRM system supporting 40+ qualified leads, tracking prospects, workshop attendance, coaching clients, payments, and customer progression. Improved workshop conversion through A/B testing, customer feedback loops, and iterative offer and journey improvements. Supported sales conversion from workshops into higher-ticket coaching offers, and managed revenue tracking, merchandise/asset sales, and financial reporting across multiple initiatives.

Social Media & Marketing Specialist at Ley Lines — Bali

July 1, 2025 - October 1, 2025

Managed growth strategy across 5 Instagram accounts, increasing organic reach by 60% and growing followers by 300+ in one month. Directed content and paid ad production, generating 60K+ ad views while identifying top-performing creative assets. Built automated Instagram DM and comment workflows to generate 10+ qualified leads per month. Developed social media guidelines aligned with content, design, and sales team needs to ensure consistent brand and growth execution. Rebranded social channels to strengthen storytelling, audience engagement, and content consistency.

Project Manager & Right Hand for Day-to-Day Operations at Work s of Web

June 1, 2025 - September 1, 2025

Managed 5 client projects end-to-end, coordinating deliverables, timelines, client communication, and internal execution. Streamlined project visibility using Pipedrive CRM to improve accountability and operational tracking. Implemented QA processes and weekly client calls, helping reduce delivery delays across three high-priority projects. Managed project scope and budgets while negotiating client changes and maintaining profitability. Coordinated digital projects across Slack, Figma, Pipedrive, and Webflow.

Freelance Social Media Manager at Freelance

October 1, 2024 - July 1, 2025

Developed and executed social media growth strategies for brands across F&B, fitness, and fashion. Managed content calendars, localized ad targeting, post scheduling, and campaign execution across multiple client accounts. Designed and produced Instagram Reels, Stories, carousels, and paid campaign concepts to improve engagement, retention, and conversions. Directed visual branding and video production for a swimwear brand, including storyboarding, creative direction, and production execution. Improved audience retention and click-through rates by 15% across campaigns through tailored content and storytelling, supporting brand launches, seasonal promotions, and ongoing campaign strategies for multiple clients.

Marketing Coordinator at Body Factory — Bali

July 1, 2024 - June 1, 2025

Led marketing campaigns across Instagram, TikTok, blogs, and paid advertising by coordinating strategy, creative production, publishing, and performance tracking. Created and managed 100+ creative assets, contributing to a 201% increase in reach and 51.5% growth in TikTok followers. Achieved 3.79M account reach with 99.7% new users via influencer-led content and high-impact Reels campaigns. Planned and executed 10+ premium events generating approximately 10% lead-to-customer conversion per event. Built and managed 30+ strategic partnerships and influencer collaborations, improving engagement rates by 30% within six months. Collaborated with sales, gym, café, and property teams to align marketing execution with business objectives.

Sales Promotion Account Executive at Discovery Luxu ry Indonesia

September 1, 2023 - March 1, 2024

Developed 20+ tailored prospect packages, contributing to a 5% increase in lead generation and conversion rates. Created sales-funnel-informed marketing strategies based on customer behavior and market trends to improve audience targeting and retention. Secured 4 B2B opportunities through business development and representation at Luxury Day Experience and ILTM Expo. Produced 20+ SEO-optimized blog posts and 50+ digital content assets, contributing to a 20% increase in website traffic. Increased Instagram engagement by 34% over six months through data-driven organic content strategies. Managed relationships with 100+ high-value clients and partners to strengthen B2B outreach and lead generation opportunities.

Event & Community Marketing Intern at ASTRO Indonesia

January 1, 2022 - September 1, 2022

Coordinated 10+ BTL events and direct-to-consumer campaigns, engaging thousands of targeted audience members. Led 5+ brand activations in key urban locations to increase brand recall and consumer interaction. Partnered with 20+ merchandise vendors and influencers, contributing to a 40% increase in annual campaign reach. Managed logistics and revenue partnerships across 10+ locations, including budget and partner negotiations. Collaborated with 6 event organizers to ensure consistent campaign execution and branded experience across events.