Dhananjayan Balu
I’m Dhananjay Balu, a product designer with 3+ years of experience turning complex, data-heavy workflows into intuitive digital products across AI, B2B, IP analytics, and SaaS.
About
I’m Dhananjay Balu, a product designer with 3+ years of experience turning complex, data-heavy workflows into intuitive digital products across AI, B2B, IP analytics, and SaaS. I partner closely with product and engineering teams to ship solutions that are measurable, user-centered, and built to drive real business outcomes.
From restructuring IA for higher customer acquisition and conversion, to designing MVP experiences that validate product–market fit, I focus on outcomes supported by experimentation. I’ve also built AI-focused UX such as prompt management and no-code chatbot/knowledge workflows, ensuring teams can iterate faster while users get clear, reliable value.
- 2 years' experience
- Joined September 2026
Industry experience
- Software & Internet
- Retail
- Professional Services
- Financial Services
- Media & Entertainment
Work experience
Overhauled a 2006 B2B platform by restructuring information architecture and improving IA to drive a 40% surge in customer acquisition. Optimized tiered onboarding to increase premium upgrades by 30% and overall revenue by 28%. Ran 3 Lean UX cycles to connect user feedback directly to business monetization goals.
Education
Certifications and awards
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