Sam Gunn

Led development of a new brand tone of voice for Team RH in the fitness and tech space, aligning messaging with the brand vision. Overhauled written communications including website copy, product messaging, social media, in-app messages and internal communications. Implemented SEO-informed content improvements to boost site visibility and organic rankings, and carried out research to craft compelling, accurate articles for the fitness and wellness audience. Ensured alignment with brand guidelines through collaboration and rigorous editing/proofreading.

Lead creative direction for copy and content across campaigns and digital touchpoints. Oversee brand tone of voice and ensure consistent messaging across website, product, social, in-app and internal communications. Conduct research to produce accurate, audience-relevant content for fitness/wellness, and apply SEO best practices (keywords, optimisation, performance analysis) to improve organic visibility. Collaborate with cross-functional teams to align copy with strategy and design goals; edit/proofread for clarity, conciseness and tone. Manage and mentor writers and coordinate projects within Asana, ensuring workflow and budget adherence.

Led creative development by aligning copywriting with strategy, design and client goals across multiple industries (tech/SaaS, finance, healthcare). Conducted research and market analysis; wrote and refined copy across campaign, social, video scripts and web content. Drove AI-powered content initiatives to improve personalisation, scalability and efficiency while maintaining editorial and brand standards. Presented concepts and final copy to clients for pitches and campaigns; collaborated with account managers, designers and strategists; managed projects in Asana and mentored a team of copywriters.