Ghania Rashid

Lead paid media strategy and execution for international clients across Europe, the UK, Australia, and the US. Manage campaigns across Google Ads, Microsoft Ads, Apple Search Ads, YouTube, DV360, Meta, and LinkedIn, covering Search, Shopping, Performance Max, Demand Gen, Video, and app acquisition. Own campaign structure, budget allocation, pacing, bidding, audience development, and ongoing optimization across multi-market accounts. Translate acquisition, revenue, and performance data into recommendations to improve ROAS, CAC/CPA, conversion volume, and market-level efficiency; produce executive-facing reporting using GA4, Looker Studio, and platform data. Collaborate with creative, analytics, tracking, feed management, and client teams to improve execution and measurement, and support technical implementation/troubleshooting across conversion tracking, URL parameters, product feeds, account integrations, and attribution platforms. Use automated bidding, scripts, placement analysis, an

Planned and executed multi-channel paid media campaigns for multiple hotel brands across 8+ European markets, focusing on Paid Social, OTA advertising, and Meta search. Owned day-to-day performance optimization, budget pacing, and funnel-level reporting, supporting double-digit YoY improvements in CTR and booking engagement. Managed and optimized five-figure monthly budgets across brands and markets, balancing efficiency, scale, and revenue contribution. Built segment- and use-case-specific messaging that improved CTR by 15–25%, supporting stronger ROAS across seasonality and packaged campaigns. Refined audience segmentation, campaign structure, and budget allocation using performance, behavioral, and booking signals. Coordinated with Brand, Revenue Management, and Creative teams to align messaging, formats, and performance objectives across markets, supporting go-to-market execution for openings, seasonal offers, and promotional packages.

Owned end-to-end paid acquisition across Search, Paid Social, Display, Programmatic, and Video for clients in SaaS, finance, eCommerce, education, and real estate. Designed and operationalized structured experimentation frameworks across creative, audiences, bidding strategies, and landing pages, driving a 25% YoY uplift in ROI and scalable acquisition growth. Managed five- to six-figure monthly media spend, dynamically reallocating budgets based on performance trends, marginal returns, and conversion efficiency. Led continuous creative, messaging, and landing page testing, improving conversion rates by 10–30% across priority campaigns. Built and maintained executive-facing Looker Studio dashboards used by founders, CMOs, and growth leads to track performance against revenue and efficiency KPIs. Advised clients on forecasting, opportunity sizing, and channel prioritization decisions, leveraging automation and AI-assisted workflows for bidding, budget pacing, creative iteration, and p