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I’m a content, SEO, and community professional with a creative background in graphic design and video/photo production. I produce tailored content using tools like Adobe Photoshop, After Effects, Illustrator, and Canva, and I use performance metrics and keyword research to improve audience engagement and visibility. I also manage social media strategy and community interactions, coordinating content calendars for events, retailers, and online traffic growth using Meta Business tools and campaigns. Across my roles, I’ve led influencer/PR communications, developed content for websites and blogs, supported events and after-sales communication, and worked with analytics (including Google Analytics and Google Ads) to refine marketing and SEO/SEM results.…I’m a content, SEO, and community professional with a creative background in graphic design and video/photo production. I produce tailored content using tools like Adobe Photoshop, After Effects, Illustrator, and Canva, and I use performance metrics and keyword research to improve audience engagement and visibility. I also manage social media strategy and community interactions, coordinating content calendars for events, retailers, and online traffic growth using Meta Business tools and campaigns. Across my roles, I’ve led influencer/PR communications, developed content for websites and blogs, supported events and after-sales communication, and worked with analytics (including Google Analytics and Google Ads) to refine marketing and SEO/SEM results.

Berta Esteban Tr a z o s

Content Producer, Social Media Manager, Community Manager, +2

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I’m a content, SEO, and community professional with a creative background in graphic design and video/photo production. I produce tailored content using tools like Adobe Photoshop, After Effects, Illustrator, and Canva, and I use performance metrics and keyword research to improve audience engagement and visibility. I also manage social media strategy and community interactions, coordinating content calendars for events, retailers, and online traffic growth using Meta Business tools and campaigns. Across my roles, I’ve led influencer/PR communications, developed content for websites and blogs, supported events and after-sales communication, and worked with analytics (including Google Analytics and Google Ads) to refine marketing and SEO/SEM results.…I’m a content, SEO, and community professional with a creative background in graphic design and video/photo production. I produce tailored content using tools like Adobe Photoshop, After Effects, Illustrator, and Canva, and I use performance metrics and keyword research to improve audience engagement and visibility. I also manage social media strategy and community interactions, coordinating content calendars for events, retailers, and online traffic growth using Meta Business tools and campaigns. Across my roles, I’ve led influencer/PR communications, developed content for websites and blogs, supported events and after-sales communication, and worked with analytics (including Google Analytics and Google Ads) to refine marketing and SEO/SEM results.

Available to hire

I’m a content, SEO, and community professional with a creative background in graphic design and video/photo production. I produce tailored content using tools like Adobe Photoshop, After Effects, Illustrator, and Canva, and I use performance metrics and keyword research to improve audience engagement and visibility.

I also manage social media strategy and community interactions, coordinating content calendars for events, retailers, and online traffic growth using Meta Business tools and campaigns. Across my roles, I’ve led influencer/PR communications, developed content for websites and blogs, supported events and after-sales communication, and worked with analytics (including Google Analytics and Google Ads) to refine marketing and SEO/SEM results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Italian

Advanced

Spanish; Castilian

Fluent

English

Advanced

French

Advanced

Work Experience

Dig it a l Content Manager and Community Manager at Berta Esteban Tr a z o s (personal/unspecified)

January 1, 2022 - Present

Produced tailored content for multiple channels using Adobe Photoshop, After Effects, Illustrator and Canva; created creative briefs for photographers, videographers, agencies and team members. Analyzed content performance metrics and trends to refine strategy and improve audience engagement. Managed community interactions by responding promptly and professionally. Developed and implemented social media strategies using Late r and Meta Business campaigns, increasing audience engagement by 40%, reach by 688%, and boosted profile visits by 50%. Drove social content calendars supporting events and retailers, improving online traffic and conversions through campaigns and market research. Developed influencer PR/guidelines and validated campaigns/reports using Trackr.

Community Manager at Memo (Oct 2021 - Jan 2022)

October 1, 2021 - January 1, 2022

Supported influencer and content validation workflows via Trackr; coordinated content creator memos and helped manage communications around campaigns and reporting.

Content & SEO / Graphic Design / Marketing Communication (roles combined) at Are a Humana - P sychology Center

November 1, 2020 - November 1, 2021

Created effective SEO content for blogs, website and social media for an audience of ~214k monthly visits. Performed keyword research to drive valuable traffic, built link-building strategy, and produced illustrations/images/graphics for content needs.

Marketing Communications Manager at Software company (unspecified) - order/package logistics and marketing

February 1, 2016 - January 1, 2022

Tracked and prioritized orders using software; managed the flow of packages from preparation to shipment. Managed social networks and company website, organized and promoted events, and coordinated with customers in Spain and Italy. Provided after-sales service and handled customer communications, supporting marketing communications and business operations.

Deputy House Parent at Collège d’Léman

October 1, 2015 - January 1, 2022

Community Manager (remote) at Chocolat d’or sh o es

January 1, 2015 - January 1, 2016

Managed community activities remotely; supported marketing communications and customer contact.

Marketing Communications Assistant at Chocolat d’or sh o es

January 1, 2013 - January 1, 2014

Contacted customers, organized and promoted events, supported business action plans and promotional campaigns.

Marketing Communications Assistant at Col lège d’Léman

January 1, 2013 - January 1, 2014

Supported business action plans and promotional campaigns, managed loyalty operations, and created social media content.

Marketing Communications Assistant at T r a b a j a n d o .c o m S.L – Universia (Santander Bank)

January 1, 2012 - January 1, 2013

Used Google Analytics and Google AdWords (SEO/SEM), handled external communications, updated business social network, and created website content. Coordinated personal contact with customers and future workers (interviews).

Marketing Communications Assistant / Web and Communications support at T r a b a j a n d o .c o m S.L – Universia (Santander Bank)

January 1, 2011 - January 1, 2012

Supported analytics and ad platform optimization, handled website content updates and business social network updates, and assisted in external communications.