Balazs Bota

Authored Arcium’s full brand identity and flexible visual system as part of the Elusive to Arc ium rebrand, guiding it seamlessly from concept through Mainnet launch and TGEs. Built and scaled a crypto-native brand framework from early stage to corporate maturity while maintaining strict visual consistency across public marketing and communications. Directed global physical event experiences across four cities (Miami, New York, Abu Dhabi, Seoul), managing booth design, large-scale spatial screen animations, and branded merch/e-commerce ecosystems. Integrated generative AI tools with hand-finished digital painting to accelerate production velocity without diluting creative command or aesthetic rigor, translating technical crypto and privacy-focused technology into accessible visual storytelling that builds user trust. Collaborated directly with cross-functional leadership across marketing, growth, and engineering to keep creative output perfectly aligned with product timelines, engin

Chose to lean into an unusually hard-to-take brand name instead of hiding from risk, turning liability into the brand’s single strongest visual asset. Produced high-visibility design deliverables that shaped early-stage brand strategy within a compressed timeline. Designed daily communication content that drove a 7.5x increase in social audience growth, moving the community from 8K to 60K active followers.

Delivered global storefront key art for titles reaching audiences worldwide, including Alice in Borderland and Machos Alfa season 1. Converted draw production stills and on-set photography into pixel-perfect digital assets scaled for TV, mobile, tablet, and web. Operated inside Netflix’s strict multi-channel technical grid, balancing localized branding with platform-specific dimensions for global deployment. Partnered directly with international content teams to maintain brand alignment while adapting layouts for diverse regional markets.