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I’m Ana Paula Collado, a B2B SaaS copywriter and content specialist based in Stockholm, focused on turning complex ideas into clear, human, and engaging messaging. I’ve built brand voices and messaging systems from scratch, then applied them across web copy, email campaigns, social content, landing pages, ads, and video scripts—so every touchpoint feels consistent and purposeful.…

Ana Paula Collado

Copywriter, Content Producer, Marketing Strategist, +1

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I’m Ana Paula Collado, a B2B SaaS copywriter and content specialist based in Stockholm, focused on turning complex ideas into clear, human, and engaging messaging. I’ve built brand voices and messaging systems from scratch, then applied them across web copy, email campaigns, social content, landing pages, ads, and video scripts—so every touchpoint feels consistent and purposeful.…

Available to hire

I’m Ana Paula Collado, a B2B SaaS copywriter and content specialist based in Stockholm, focused on turning complex ideas into clear, human, and engaging messaging. I’ve built brand voices and messaging systems from scratch, then applied them across web copy, email campaigns, social content, landing pages, ads, and video scripts—so every touchpoint feels consistent and purposeful.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

German

Intermediate

Swedish

Beginner

Work Experience

Copywriter Specialist → Content Specialist at Ambit (B2B SaaS for retail & restaurants)

September 1, 2023 - July 20, 2026

Defined Ambit LA’s new brand voice during its rebranding process and applied it across Mexico, Argentina, Uruguay, and Paraguay. Developed key messaging for the launch of Ambit One, a new restaurant product for the Latin American market. Launched the “Employees as Influencers” initiative and grew social engagement by 7% with no paid spend. Owned a multi-channel content strategy aligned to brand awareness and lead generation goals, adapting the same message per regional market. Produced multi-channel content including landing pages, email campaigns, ads, and social content; performed keyword and query research using SEMrush and AnswerThePublic; and produced SEO/GEO-optimized content for both classic and AI-generated results. Built an interview-based buyer persona base to guide content and messaging, applied on-page SEO for organic visibility, and produced customer success stories and UGC scripts used in social, sales enablement, and lifecycle campaigns.

Creative Writer → Copywriter at LataM Click Marketing agency (for Popapp B2B SaaS for restaurants)

July 1, 2021 - September 1, 2023

Produced B2C social content for international and national brands, ensuring alignment with each brand’s tone (including Samsung and Tienda Naranja). Built the Popapp B2B brand voice and tone book from scratch to maintain consistency across internal and external communications. Produced full-funnel web copy (landing pages, forms, pricing pages, and thank-you pages). Created video scripts for product tutorials and collaborated with UX/UI teams on microcopy and chatbot design. Built segmented email workflows and end-to-end automations, from mockups in HubSpot to sending.