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I’m Coralie Chung, a digital & e-commerce consultant with 7+ years of experience combining brand strategy and hands-on execution. After working at Procter & Gamble in consumer healthcare and FMCG, I’ve led growth through digital campaigns, CRM programs, and data-driven optimization—always with a strong focus on translating brand value into the online customer experience. I now advise small brands and SMEs on positioning, e-commerce growth, and customer journey improvements. I’ve built and launched Ū Matatea end-to-end (strategy through UX/UI and WordPress/WooCommerce development) and I also support acquisition, activation, and personalization strategies across email, paid media, and first-party data—so brands can convert better, retain customers, and scale sustainably.…I’m Coralie Chung, a digital & e-commerce consultant with 7+ years of experience combining brand strategy and hands-on execution. After working at Procter & Gamble in consumer healthcare and FMCG, I’ve led growth through digital campaigns, CRM programs, and data-driven optimization—always with a strong focus on translating brand value into the online customer experience. I now advise small brands and SMEs on positioning, e-commerce growth, and customer journey improvements. I’ve built and launched Ū Matatea end-to-end (strategy through UX/UI and WordPress/WooCommerce development) and I also support acquisition, activation, and personalization strategies across email, paid media, and first-party data—so brands can convert better, retain customers, and scale sustainably.

Coralie Chung

Digital Marketer, Marketing Consultant, Marketing Automation Specialist, +3

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I’m Coralie Chung, a digital & e-commerce consultant with 7+ years of experience combining brand strategy and hands-on execution. After working at Procter & Gamble in consumer healthcare and FMCG, I’ve led growth through digital campaigns, CRM programs, and data-driven optimization—always with a strong focus on translating brand value into the online customer experience. I now advise small brands and SMEs on positioning, e-commerce growth, and customer journey improvements. I’ve built and launched Ū Matatea end-to-end (strategy through UX/UI and WordPress/WooCommerce development) and I also support acquisition, activation, and personalization strategies across email, paid media, and first-party data—so brands can convert better, retain customers, and scale sustainably.…I’m Coralie Chung, a digital & e-commerce consultant with 7+ years of experience combining brand strategy and hands-on execution. After working at Procter & Gamble in consumer healthcare and FMCG, I’ve led growth through digital campaigns, CRM programs, and data-driven optimization—always with a strong focus on translating brand value into the online customer experience. I now advise small brands and SMEs on positioning, e-commerce growth, and customer journey improvements. I’ve built and launched Ū Matatea end-to-end (strategy through UX/UI and WordPress/WooCommerce development) and I also support acquisition, activation, and personalization strategies across email, paid media, and first-party data—so brands can convert better, retain customers, and scale sustainably.

Available to hire

I’m Coralie Chung, a digital & e-commerce consultant with 7+ years of experience combining brand strategy and hands-on execution. After working at Procter & Gamble in consumer healthcare and FMCG, I’ve led growth through digital campaigns, CRM programs, and data-driven optimization—always with a strong focus on translating brand value into the online customer experience.

I now advise small brands and SMEs on positioning, e-commerce growth, and customer journey improvements. I’ve built and launched Ū Matatea end-to-end (strategy through UX/UI and WordPress/WooCommerce development) and I also support acquisition, activation, and personalization strategies across email, paid media, and first-party data—so brands can convert better, retain customers, and scale sustainably.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

French

Fluent

English

Advanced

Work Experience

Digital & E-commerce Consultant at Freelance

January 1, 2025 - Present

Advises small brands and SMEs on brand positioning and online growth. Built and launched Ū Matatea, a premium e-commerce brand dedicated to Polynesian craftsmanship, covering positioning, visual identity, UX/UI design, and hands-on WordPress/WooCommerce website development and coding.

Digital & E-commerce Consultant

January 1, 2025 - Present

Conseil sur la stratégie marketing, la présence digitale et l’expérience client, notamment à travers des projets e-commerce (vitrine ou transactionnel). Intervention sur le design, l’UX, le SEO et les aspects opérationnels CRM/marketing.

Consultante Digital & E-commerce

January 1, 2025 - Present

Accompagnement de marques et PME sur la stratégie marketing, le digital, le CRM, l’UX et l’e-commerce. Pilotage de projets digitaux de bout en bout, de la clarification du besoin à la mise en œuvre. Conception et développement de sites e-commerce sur mesure en WordPress/WooCommerce : architecture, UX/UI responsive, SEO, parcours d’achat, fonctionnalités e-commerce, CRM/newsletter et back-office personnalisés. Création de la marque et de son univers digital (positionnement, identité visuelle, direction artistique, contenus éditoriaux).

Digital & CRM Manager at Procter & Gamble

January 1, 2023 - December 31, 2024

Managed P&G’s CRM database (Ariel, Lenor, Gillette, Oral-B), reaching 12 million consumers. Defined acquisition, activation, and personalization strategies across media targeting, email marketing, couponing, cashback, and first-party data activation. Led the UX/UI roadmap for the Envie de Plus websites to improve user experience.

Senior Brand Manager - Feminine Care at Always

January 1, 2020 - December 31, 2022

Managed a €160M business delivering +10% revenue growth over three years and record market share. Led integrated campaigns across TV, social media, influencer, PR, and promotions, including major activations around Paris 2024 and #LikeAGirl. Used KPIs, market data, and consumer insights to identify growth opportunities, optimize the product portfolio, and set brand priorities.

Senior Brand Manager - Fem Care at Always

January 1, 2020 - January 1, 2022

Pilotage d’un business de 160 M€ : +10% de CA en 3 ans et record de part de marché. Définition de la stratégie marketing 360° (TV, réseaux sociaux, PR/influence, activations promotionnelles) et déploiement de campagnes (Paris 2024, #NonàlaPrécaritéMenstruelle, #LikeAGirl). Optimisation du portefeuille produit à partir de l’analyse des KPIs et des insights consommateurs. Management d’un collaborateur et d’un stagiaire.

Market Research Consultant at LVMH Recherche (Dior)

January 1, 2018 - June 30, 2018

Conducted consumer research to better translate the sensory properties of Dior lipsticks into the online experience and reduce barriers to e-commerce purchase.

Senior Brand Manager - Healthcare at ZzzQuil & Vicks Cough & Cold portfolio

January 1, 2018 - December 31, 2019

Launched ZzzQuil in France from consumer insight and positioning to go-to-market strategy and integrated activation, reaching #3 in the sleep-aid market within 6 months. Managed the Vicks cough & cold portfolio, delivering +27% revenue growth over three years through consumer and healthcare professional campaigns.

Junior & Senior Brand Manager - Health Care

January 1, 2018 - January 1, 2020

Lancement de ZzzQuil en France, devenu n°3 du marché des aides au sommeil en moins de 6 mois : stratégie et activations omnicanales B2C et professionnels de santé. Pilotage de la gamme Vicks rhume et toux : +27% de CA en 3 ans grâce à la communication et aux promotions auprès des professionnels de santé et du grand public.

Market Research Consultant at LVMH Recherche

January 1, 2018 - January 1, 2018

Mission d’étude visant à mieux retranscrire en ligne les propriétés sensorielles des rouges à lèvres DIOR et à réduire les freins à l’achat e-commerce.

Digital & CRM Manager at Procter & Gamble

January 1, 2018 - January 1, 2019

Responsable de la base CRM P&G (Ariel, Lenor, Gillette, Oral-B, etc) : 12 millions d’utilisateurs. Définition de la stratégie d’acquisition, d’activation et de personnalisation via ciblage média, contenu social media, emailing, coupons et exploitation des données first-party. Pilotage de la roadmap UX/UI des sites EnviedePlus afin d’optimiser l’expérience utilisateur et l’efficacité du parcours.