HK

I’m a creative content lead and multimedia specialist with more than a decade of experience turning ideas into engaging visual stories.

About

I’m a creative content lead and multimedia specialist with more than a decade of experience turning ideas into engaging visual stories. I specialize in graphic design, video editing, motion graphics, digital video commercials, product videos, social media content, and performance marketing creatives. My experience spans e-commerce, digital agencies, B2B SaaS, and healthcare, where I have helped brands create polished, market-ready content that supports engagement and revenue growth.

I enjoy working across the full creative process, from concept development and scripting to production, editing, and final delivery. I’m comfortable leading creative teams, collaborating with marketing and product stakeholders, and maintaining visual consistency across digital and print channels. I bring a hands-on, thoughtful, and results-focused approach to every project.

  • 10 years' experience
  • Joined September 2026

Industry experience

  • Software & Internet
  • Healthcare
  • Life Sciences
  • Media & Entertainment
  • Retail
  • Professional Services
  • Manufacturing
  • Consumer Goods

Work experience· 7 roles

Design and Motion Expert · PlaiSep 2024 – Present · 2 yrs 3 mos

Engineered automated multi-format visual design templates that adapted to client brand guidelines. Created product demo videos, feature walkthroughs, and social media motion graphics. Collaborated with product teams on light UI design support, design systems, and visual consistency across media channels.

Assistant Manager – Creative Services & Digital Marketing · Cosmo Pharma Int. Pvt. Ltd.Oct 2023 – Sep 2024 · 1 yr

Managed a creative team of designers and copywriters producing graphic assets for online sales. Directed complete video production workflows, including scripting, shooting, motion design, and final editing. Worked with sales and marketing teams on print media, digital advertising, and social media campaigns.

Creative Lead · Carpe DiemMar 2023 – Sep 2023 · 7 mos

Led creative direction and hands-on production for video editing, graphic design, and client advertising campaigns. Collaborated with clients to film, direct, and produce short-form reels and long-form video content. Maintained visual quality across digital and print deliverables for agency clients.

Creative Lead · Kam KajNov 2020 – Feb 2023 · 2 yrs 4 mos
Graphic Designer & Content Creator · De Customize ShopSep 2018 – Nov 2020 · 2 yrs 3 mos
Graphic Design & E-Commerce Intern · ANF EnterprisesJun 2017 – Aug 2018 · 1 yr 3 mos
Telemarketing Executive · Flexsource InternationalMar 2016 – May 2017 · 1 yr 3 mos

Education

Bachelor's in Mass Communication · University of Karachi2022 – 2026

Certifications and awards

Digital Marketing2030 – 2026
AMSP2030 – 2026
MS Office2030 – 2026
English Certification2030 – 2026

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