Joona Laulajainen
I’m Joona Laulajainen, a Creative Director and Art Director with a foundation in photography and visual storytelling.
About
I’m Joona Laulajainen, a Creative Director and Art Director with a foundation in photography and visual storytelling. I specialize in fashion, beauty, luxury, and commercial campaigns—building refined, image-led concepts and guiding projects from early creative development through production and post, always with a clear visual point of view.
Over the past decade, I’ve led campaigns, editorials, and still-life productions for international brands including Gucci, Dior, Acne Studios, Levi’s, IKEA, Adidas, and Spotify. My approach stays grounded in emotional storytelling, visual consistency, and image-making—shaping lighting, direction, and brand narrative across digital, print, and social with strong collaboration across stylists, retouchers, and production teams.
- 16 years' experience
- Joined September 2026
Industry experience
- Media & Entertainment
- Consumer Goods
- Retail
- Professional Services
More experts in Los Angeles, United States
Work experience
Conceptualize and execute campaigns, editorials, still life productions, and commercial visual content across fashion, beauty, automotive, and luxury sectors. Expertise includes creative direction rooted in photography and visual storytelling; concept development; image direction and lighting design; direction of campaigns, editorials, and still-life productions; campaign production and post-production oversight; brand storytelling across digital, print, and social platforms; and cross-functional collaboration with agencies, stylists, retouchers, and production teams.
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