Chloe McConkey

Partner with ecommerce brands to develop CRM and email marketing strategies that improve retention, repeat purchases and customer lifetime value. Own campaign planning, customer segmentation, promotional campaigns, automated lifecycle journeys, A/B testing, deliverability monitoring, GDPR compliance and CRM reporting through Klaviyo. Work directly with founders, designers and developers across brands including BAMBA Swim, Edge of Ember, COYA Global, Powder Beauty, LM Bambini and Childsplay Clothing.

Owned CRM, email marketing and customer experience for an international luxury jewellery ecommerce brand. Developed segmentation strategies, planned promotional campaigns, built lifecycle automations, conducted A/B testing, launched a loyalty programme and introduced Gorgias to improve customer service operations and KPI reporting. Collaborated with developers on onsite customer experience and trained team members on CRM systems and processes.

Supported the sales team with booking processes, sales records and administrative tasks. Created detailed itineraries, liaised with worldwide hotels, lodges, ground agents and lifestyle managers, maintained accurate client information in Salesforce and worked efficiently to meet tight and last-minute deadlines.