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I’m an SEO technical specialist with 12+ years of experience owning search visibility for large, complex B2B SaaS and AI/enterprise web properties. I focus deeply on the technical foundations that make rankings durable—crawlability, indexing, Core Web Vitals, structured data, site architecture, internal linking, and JavaScript SEO—then partner directly with engineering and product teams to implement fixes in real time. I’ve led major end-to-end migrations and technical builds, including the 2019 Refinitiv brand launch where we spun up a $6B business launch on a new domain with zero search equity. Since then, I’ve supported teams and platforms as an independent consultant across companies like Oasis Protocol, Bitget, Polkadot/Parity, and more, using data from Google Search Console, GA4, and Screaming Frog to prioritize by business impact and keep execution moving even in resource-constrained environments.…I’m an SEO technical specialist with 12+ years of experience owning search visibility for large, complex B2B SaaS and AI/enterprise web properties. I focus deeply on the technical foundations that make rankings durable—crawlability, indexing, Core Web Vitals, structured data, site architecture, internal linking, and JavaScript SEO—then partner directly with engineering and product teams to implement fixes in real time. I’ve led major end-to-end migrations and technical builds, including the 2019 Refinitiv brand launch where we spun up a $6B business launch on a new domain with zero search equity. Since then, I’ve supported teams and platforms as an independent consultant across companies like Oasis Protocol, Bitget, Polkadot/Parity, and more, using data from Google Search Console, GA4, and Screaming Frog to prioritize by business impact and keep execution moving even in resource-constrained environments.

Aaron Barefoot

SEO Expert, AI Strategy Consultant, Marketing Strategist

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I’m an SEO technical specialist with 12+ years of experience owning search visibility for large, complex B2B SaaS and AI/enterprise web properties. I focus deeply on the technical foundations that make rankings durable—crawlability, indexing, Core Web Vitals, structured data, site architecture, internal linking, and JavaScript SEO—then partner directly with engineering and product teams to implement fixes in real time. I’ve led major end-to-end migrations and technical builds, including the 2019 Refinitiv brand launch where we spun up a $6B business launch on a new domain with zero search equity. Since then, I’ve supported teams and platforms as an independent consultant across companies like Oasis Protocol, Bitget, Polkadot/Parity, and more, using data from Google Search Console, GA4, and Screaming Frog to prioritize by business impact and keep execution moving even in resource-constrained environments.…I’m an SEO technical specialist with 12+ years of experience owning search visibility for large, complex B2B SaaS and AI/enterprise web properties. I focus deeply on the technical foundations that make rankings durable—crawlability, indexing, Core Web Vitals, structured data, site architecture, internal linking, and JavaScript SEO—then partner directly with engineering and product teams to implement fixes in real time. I’ve led major end-to-end migrations and technical builds, including the 2019 Refinitiv brand launch where we spun up a $6B business launch on a new domain with zero search equity. Since then, I’ve supported teams and platforms as an independent consultant across companies like Oasis Protocol, Bitget, Polkadot/Parity, and more, using data from Google Search Console, GA4, and Screaming Frog to prioritize by business impact and keep execution moving even in resource-constrained environments.

Available to hire

I’m an SEO technical specialist with 12+ years of experience owning search visibility for large, complex B2B SaaS and AI/enterprise web properties. I focus deeply on the technical foundations that make rankings durable—crawlability, indexing, Core Web Vitals, structured data, site architecture, internal linking, and JavaScript SEO—then partner directly with engineering and product teams to implement fixes in real time.

I’ve led major end-to-end migrations and technical builds, including the 2019 Refinitiv brand launch where we spun up a $6B business launch on a new domain with zero search equity. Since then, I’ve supported teams and platforms as an independent consultant across companies like Oasis Protocol, Bitget, Polkadot/Parity, and more, using data from Google Search Console, GA4, and Screaming Frog to prioritize by business impact and keep execution moving even in resource-constrained environments.

Skills

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Expert

Expert

Expert

Expert

Expert

Beginner

Technical Illustration

Beginner

Language

Work Experience

Marketing Director (SEO & Performance, Support role) at Astar Foundation

July 1, 2023 - January 1, 2024

Supported Astar Foundation as Marketing Director, leading digital marketing activities across global markets for a B2B AI and blockchain infrastructure platform. Coordinated SEO/performance considerations with broader marketing execution and reporting for international audiences.

SEO & AEO Consultant (Independent)

January 1, 2023 - Present

Owned technical SEO programs for B2B SaaS, AI, and technology clients: delivered full technical audits (crawlability, indexing, Core Web Vitals, structured data, redirects, internal linking, site architecture) and drove fixes through engineering backlogs with clear ticket scoping. Planned and executed end-to-end migration and technical replatform work while tracking performance via Google Search Console, GA4, and Screaming Frog; also monitored algorithm/search behavior changes weekly and communicated impact with clear recommendations. Used AI tools to automate monitoring, speed up analysis, and accelerate reporting and structured data generation in remote, resource-constrained environments.

Technical SEO & Performance Marketing Lead at Polkadot / Parity Technologies

May 1, 2022 - July 1, 2023

Owned technical SEO and performance marketing for Polkadot, Substrate, and Kusama, working with developer-facing, complex modern JavaScript web properties. Partnered with engineering sprint cycles to implement structured data, crawlability improvements, and site architecture changes; scoped and tracked technical SEO tickets in Jira. Drove SEO/SEM growth such as expanding the Polkadot Staking Dashboard user base rapidly and supporting top rankings for core target keywords, while maintaining SEO documentation and performance reporting for a globally distributed remote team.

Global SEO Lead (Contract) at Refinitiv / LSEG

July 1, 2019 - May 1, 2022

Led technical SEO for the Refinitiv brand launch in 2019: built technical SEO capability from the ground up for a new domain with zero search equity, spanning multiple global properties and subdomains. Audited and consolidated legacy sites into a unified architecture while resolving inherited crawlability, indexing, redirects, and structured data issues from prior migrations. Delivered Core Web Vitals and page speed improvements, implemented hreflang across priority languages, and managed international targeting and indexing for a globally distributed web estate. Created SEO documentation, scorecards, and implementation workshops to enable large-scale production of technically sound content, and tracked post-migration outcomes across organic traffic lift and revenue growth.

Search Marketing Manager (Contract) at intu

March 1, 2019 - July 1, 2019

Owned technical SEO across a 6M+ URL retail and affiliate marketplace: managed crawl budget, faceted navigation and indexing strategy, and large-scale redirect management. Worked with development teams to implement technical fixes and architecture changes on a high-traffic consumer property, balancing performance and indexing efficiency.

SEO Account Director (Contract) at iCrossing

January 1, 2019 - March 1, 2019

Led technical SEO strategy for enterprise clients including Barclays, Michael Kors, Virgin, and Deckers. Managed audits, structured data work, and implementation across large B2B and B2C web properties. Line-managed a team of seven SEO specialists across concurrent client accounts.

Media Account Manager at iProspect

February 1, 2018 - January 1, 2019

Managed technical SEO and owned media programs for enterprise clients. Onboarded a new account with five sites and 300+ microsites from a zero baseline, building measurement and technical foundations. Hired and developed a team of five SEO executives.

Senior SEO Account Manager at Threepipe

March 1, 2016 - February 1, 2018

Ran technical SEO and content programs for ASOS, Panasonic Global, and other large consumer and retail clients. Contributed to SEO delivery across technical and on-page improvement workstreams and supported scalable program execution.

SEO Account Executive at Red Hot Penny

October 1, 2014 - March 1, 2016

Executed technical SEO, on-page optimization, and analytics reporting across a portfolio of B2C e-commerce clients, translating findings into actionable improvements and tracking outcomes through reporting.

Web Associate (Local SEO & Web Presence) at Yell

March 1, 2012 - July 1, 2014

Managed local SEO, structured data, and web presence for SME clients. Supported SEO improvements through technical and content-adjacent enhancements, contributing to visibility in relevant local searches.