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I’m Hammad Maqbool, a sales & marketing strategist based in Riyadh, focused on full-funnel lead generation and multi-channel campaigns. I combine disciplined, metric-driven execution with a strong understanding of consumer behavior and behavioral psychology—turning cold outreach into booked meetings and building momentum across paid, social, and partnerships. Across events, brands, and freelance growth work, I’ve led launch and growth frameworks, improved engagement and consistency, and built repeatable systems for pipeline management and content production. I also bring hands-on creative capability—directing, editing, and structuring assets—so strategy connects directly to the work that ships, measures, and performs.…I’m Hammad Maqbool, a sales & marketing strategist based in Riyadh, focused on full-funnel lead generation and multi-channel campaigns. I combine disciplined, metric-driven execution with a strong understanding of consumer behavior and behavioral psychology—turning cold outreach into booked meetings and building momentum across paid, social, and partnerships. Across events, brands, and freelance growth work, I’ve led launch and growth frameworks, improved engagement and consistency, and built repeatable systems for pipeline management and content production. I also bring hands-on creative capability—directing, editing, and structuring assets—so strategy connects directly to the work that ships, measures, and performs.

Hammad Maqbool

Marketing Strategist, Brand Strategist, Social Media Manager, +1

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I’m Hammad Maqbool, a sales & marketing strategist based in Riyadh, focused on full-funnel lead generation and multi-channel campaigns. I combine disciplined, metric-driven execution with a strong understanding of consumer behavior and behavioral psychology—turning cold outreach into booked meetings and building momentum across paid, social, and partnerships. Across events, brands, and freelance growth work, I’ve led launch and growth frameworks, improved engagement and consistency, and built repeatable systems for pipeline management and content production. I also bring hands-on creative capability—directing, editing, and structuring assets—so strategy connects directly to the work that ships, measures, and performs.…I’m Hammad Maqbool, a sales & marketing strategist based in Riyadh, focused on full-funnel lead generation and multi-channel campaigns. I combine disciplined, metric-driven execution with a strong understanding of consumer behavior and behavioral psychology—turning cold outreach into booked meetings and building momentum across paid, social, and partnerships. Across events, brands, and freelance growth work, I’ve led launch and growth frameworks, improved engagement and consistency, and built repeatable systems for pipeline management and content production. I also bring hands-on creative capability—directing, editing, and structuring assets—so strategy connects directly to the work that ships, measures, and performs.

Available to hire

I’m Hammad Maqbool, a sales & marketing strategist based in Riyadh, focused on full-funnel lead generation and multi-channel campaigns. I combine disciplined, metric-driven execution with a strong understanding of consumer behavior and behavioral psychology—turning cold outreach into booked meetings and building momentum across paid, social, and partnerships.

Across events, brands, and freelance growth work, I’ve led launch and growth frameworks, improved engagement and consistency, and built repeatable systems for pipeline management and content production. I also bring hands-on creative capability—directing, editing, and structuring assets—so strategy connects directly to the work that ships, measures, and performs.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Urdu

Intermediate

Work Experience

Marketing Manager at Creative Society – Riyadh, Saudi Arabia

April 1, 2026 - Present

Grew community event attendance by 40%+ to 140+ attendees by architecting a multi-channel marketing framework and tracking KPIs across paid, social, and partnership channels. Secured regional brand credibility and audience reach through high-profile alignments and strategic partnership outreach. Elevated event production quality and brand consistency by directing end-to-end video production, managing the production pipeline from concept to delivery, and reusing produced footage/assets across subsequent events and partner promotions.

Marketing Manager at Riyadh Creative Society – Riyadh

April 1, 2026 - Present

Grew community footfall by 40%+ to 140+ attendees for the society’s second major event by designing a multi-channel marketing framework and tracking KPIs across paid, social, and partnership channels. Secured regional brand credibility and audience reach through high-profile alignment with JAX District and Princess Noura Al Faisal by structuring strategic partnership outreach and culturally relevant programming. Elevated event production quality and brand consistency by directing end-to-end video direction and managing the production pipeline from concept to delivery, reusing produced footage/assets across subsequent events and partner promotions.

Marketing Strategist at SNBL Art – Riyadh, Saudi Arabia

December 1, 2025 - March 31, 2026

Established Saudi market entry for European spray paint brand Loop Colors with a localized launch framework and go-to-market strategy. Built regional brand visibility through ongoing collaboration with local graffiti artists and creatives, producing promotional campaigns and running A/B tests on creative variants to identify top-performing content. Maintained consistent visual identity and content velocity across channels by managing a short-form video asset pipeline from capture through final distribution.

Marketing Strategist at SNBL Art – Riyadh

December 1, 2025 - March 31, 2026

Established Saudi market entry for the European spray paint brand Loop Colors through a localized multi-channel launch framework and go-to-market strategy, enabling successful launch and adoption within the local creative and graffiti community. Built sustained brand visibility in the creative sector by collaborating with local graffiti artists and creatives across multiple campaigns, producing promotional content and running A/B tests on creative variants to identify top-performing assets. Maintained consistent visual identity and content velocity across channels by managing a short-form video asset pipeline from capture to final distribution.

Social Media Manager at Methaas Bakery – Riyadh, Saudi Arabia

August 1, 2025 - April 30, 2026

Increased consumer engagement by 60% across Instagram, Facebook, and TikTok within one quarter by directing, filming, and editing a consistent daily content cadence and tracking channel-level KPIs. Strengthened brand cohesion across active platforms by enforcing unified content strategy and maintaining consistent visual and thematic alignment across posts and stories.

Social Media Manager at Methaas Bakery – Riyadh

August 1, 2025 - April 30, 2026

Increased consumer engagement by 60% across Instagram, Facebook, and TikTok within one quarter by directing, filming, and editing a consistent daily content cadence and tracking channel-level KPIs. Strengthened brand cohesion across platforms by enforcing a unified visual and thematic content strategy so every post and story maintained consistent alignment.

Independent Marketer at Freelance – Riyadh, Saudi Arabia

June 1, 2023 - Present

Converted cold outreach into ~90% discovery-to-meeting booking for owner/decision-makers by designing and continuously A/B testing a proprietary sales script and running the full pipeline using a custom Notion-based CRM. Improved client onboarding speed and retention by structuring a reusable client portal for deliverable tracking and account communication. Built and maintained a repeatable, self-sourced client acquisition system, owning the full business development cycle independently (outreach, qualification, onboarding, and account management) while sustaining ongoing engagement since June 2023.

Independent Marketer (Freelance) at Freelance – Riyadh

June 1, 2023 - Present

Converted cold outreach into a 90% discovery-to-meeting booking rate by designing and continuously A/B testing a proprietary sales script and managing the full pipeline through a custom Notion-based CRM. Improved client onboarding speed and retention by building a structured Notion client portal used across the full project lifecycle without rework. Owned the entire business development cycle independently—outreach, qualification, onboarding, and account management—supporting ongoing client engagement since June 2023 while keeping pipeline activity uninterrupted.

Media Buyer & Content Manager at Awaken Clothing & Waves Concept Store – Riyadh, Saudi Arabia

April 1, 2023 - August 31, 2023

Achieved 4.47% average CTR on Meta ad campaigns by managing end-to-end Meta budgets and audience targeting and matching localized short-form video content to tailored custom audiences. Increased website traffic and social media engagement by owning the creative production pipeline from concept through final ad distribution and iterating based on content performance.

Media Buyer & Content Manager at Awaken Clothing & Waves Concept Store – Riyadh

April 1, 2023 - August 31, 2023

Achieved a 4.47% average CTR on Meta ad campaigns by managing end-to-end Meta ad budgets and audience targeting, and matching localized short-form video content to tailored custom audiences. Increased website traffic and social engagement by owning the creative production pipeline from concept through final ad distribution and iterating based on content performance.